PR and communications practitioners are facing unparalleled disruption caused by the COVID-19 outbreak. The crisis is creating a unique challenge: keep stakeholders up to date with the constantly shifting political and news agenda while also adapting to new working arrangements.
Communications teams have to get their messaging right and ensure it is consistent both externally and internally, and remain true to their brand values and culture. On top of all of this, each business must keep up with the demands of the latest Government guidelines, which are evolving daily.
We have created this toolkit to support the industry. It includes the latest stats and information on the crisis, linked resources to help with everything from virtual events to staying focused while working at home, and our top 10 lessons to keep your comms effective in a crisis.