Retail cyberattacks & the UK press reaction
What happens when brand reputation is threatened by malicious attacks from outside actors?
This is the situation currently being faced by UK retail brands following a number of global cyberattacks that have put customer information – and company loyalty – at risk. What can comms teams put in place to prepare for the possibility they’re next?
Our latest report ‘Retail cyberattacks & the UK press reaction’ examines how impacted brands have communicated the data breaches to stakeholders, as well as the reception so far.
Using data and insight from Vuelio Media Monitoring and the Journalist Enquiry Service, this report unpacks:
- How the UK press have reported on cyberattacks and data breaches impacting household name retail brands.
- What journalists and broadcasters covering the growing issue are requesting from PR and comms professionals for their reports and think pieces.
- Why both proactive and reactive PR strategies are vital for organisations at risk of cyberthreats.