Vuelio acquires assets of Cision UK
Vuelio strengthens its portfolio with the acquisition of the UK operations of the world’s biggest PR software business.
As of the 24th of June 2015, Vuelio, completed the acquisition of the UK operations of the global PR software giant Cision. With Cision and Vocus having already combined UK businesses late last year, the move brings together three pioneers in communications software, creating an unrivalled portfolio of products and services to serve the modern public relations and public affairs professional throughout the UK and Europe.
As part of the agreement, Vuelio will now become the exclusive provider of CisionPoint and Vocus PR software in the UK, providing full and comprehensive support for both products
All customers will see benefits from day one. Users of all three platforms gain access to new data sets and a broader range of reputation management tools, while Cision and Vocus clients will further benefit from Vuelio’s exceptional customer service – responsible for a 90 per cent retention rate. Building on the success of AIMediaComm’s flagship product Vuelio, all company products and services will now be operating under the Vuelio brand.“Combining the unparalleled journalist and blogger database from Cision with the top-notch stakeholder engagement functionality from Vuelio plus the superior monitoring analytics from Vocus make us the natural choice for PRs serious about getting great results. We look forward to working together as we integrate these exceptional businesses and are excited about the new possibilities for PR as we know it,” said Marc Munier, managing director of Cision UK.
Joanna Arnold, CEO of Access Intelligence plc, the parent company of Vuelio, said: “We are thrilled to have won the battle to acquire Cision UK, which effectively allows us to put the best media data and the best content into the best relationship management software on the market.“Vuelio will deliver innovative solutions to the UK market to provide the solutions that are really needed. We want to make sure local stakeholders – PRs, marketers, public affairs professionals, journalists and bloggers – are at the heart of our approach to service, research and development, ensuring we offer the right solutions for communications professionals seeking to lead the industry at home, throughout Europe, and worldwide.”