AI as the New PR & Comms Stakeholder

AI is no longer just a tool, but a force shaping how information is surfaced, interpreted, and acted on across the communications industry.

This webinar explores what this shift means for reputation, stakeholder influence and communications strategy — and where Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO) fit within this evolving landscape.

Expertise comes from Dr Anne Gregory, Professor Emeritus of Corporate Communication at the University of Huddersfield, and Stuart Bruce, PR Futurist and Co-founder of Purposeful Relations.

Fill in the form below to watch the webinar and learn:

• How AI behaves and influences as a stakeholder in its own right
• The challenges and opportunities AI presents as a new audience
• The long-term impact of AI and LLMs on the communications landscape