How to build an AI comms strategy: Lessons from regulated industries

Artificial intelligence is now a core operational reality for the PR and communications industry. But for organisations operating in highly regulated landscapes, the rules of engagement are unique and filled with as many challenges as opportunities.

This webinar explores how AI is being integrated to strengthen communications, streamline workflows, and manage reputation and the flow of information within rigid regulatory boundaries.

Expertise comes from SSE’s Group Head of External Comms Ross Easton, First Rail London’s Communications Manager Dana Raer, and Viasat’s Senior Communications Manager Richard Jones.

Fill in the form below to watch the webinar and learn:

• How to manage the strict boundaries required in highly regulated environments while utilitising the efficiencies that AI can offer.
• Ways to counter incorrect AI-generated content shared in LLM answers by anchoring messaging through media relationships and storytelling.
• How to keep communication models flexible for market shifts and crisis scenarios.