All too often the role of public relations is unrealised, underrated and overlooked. Much more than a tactical delivery function, PR is vital to strategic planning and management decision making, securing its place at the top table.
Public discourse and concerns related to society, the environment, international developments and the current cost-of-living crisis, mean that it is more critical than ever for organisations to understand the scope of PR.
In our webinar, From tactical to critical: Why PR belongs at the top table, we discussed our recent white paper by Stephen Waddington and Dr Jon White, along with insights from Rachel Roberts, President, CIPR, and founder, spottydog communications. Together the panel explored the findings and examined the opportunities for public relations to form an essential part of modern management.
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