Navigating the Green Claims Code: How to avoid the pitfalls of greenwashing

How do you ensure your sustainability messaging is compliant? 

As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials.

In this climate of increased accountability for corporate and brand communications, how can PR teams guarantee all claims are completely above-board?

Watch our webinar to hear The Grocer’s editor-in-chief Adam Leyland discuss this from the point of view of the media.

The session covers:

• Current and incoming regulations from groups including the CMA that comms teams need to know about
• How to avoid greenwashing and green-hushing missteps
• Ways to highlight company ESG profiles in the media and with audiences