The new news audiences

The role, and nature, of news and journalism is constantly evolving, from the ways it is consumed to which voices are trusted. As the media ecosystem we inhabit accelerates, a vital discipline like journalism presents challenges for society, for news media organisations, and for the PRs, marketers and comms pros who need to navigate it.

We’ve analysed hundreds of thousands of media and social data points to better understand the perception of modern journalists and journalism brands, the audiences on the receiving end of news, and the myriad channels and platforms which today mediate the flow of information between the two.

How has citizen and independent journalism across platforms like TikTok & podcasts impacted the way news spreads? How are global news brands and local journalists each impacted by transformational forces, and how does a single piece of journalism spread across media, platforms and audiences?

In this webinar, we reveal our findings, and discuss what the shifting landscape means for the brands, organisations, and individuals entering it.