When crisis strikes, do you believe that the best PR is to be invisible?
Choosing discretion in a crisis can be highly damaging to your brand. In fact, our research shows that those who choose to maintain regular, proactive media outreach throughout the year demonstrate much higher control over negative coverage if, or when, things take a turn for the worse.
In this webinar,Speak Up or Shut Down: The Value of Proactive PR in a Crisis,we explored how companies across different industries have responded to short, mid and long-term crises over the past three years. Watch the recording to hear Vuelio Insights Lead Hollie Parry explain why choosing to stay silent in times of crisis can be highly damaging for your brand.
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