The #FuturePRoof guide to influencer marketing addresses the need for influencer marketing governance in public relations. We’re all influencers now aims to educate practitioners about influencer relations campaigns, highlighting best practice for brands, agencies and influencers.
According to Markets & Markets the global influencer market is currently estimated at £4.5 billion and it’s a challenging area of practice that sits between marketing and PR, and earned and paid media.
We are delighted that the founder and editor of #FuturePRoof and MD of Astute.Work, Sarah Waddington will be joining our exclusive webinar with the co-author of the publication and MD of Metia, Stephen Waddington. They will be joined by media and IP law specialist and Partner at Evershed Sutherland, Andrew Terry to discuss why PR is in best position to take ownership of influencer marketing, how to stay compliant and why everyone involved in a campaign has a responsibility to adhere to relevant advertising and media law.