The UK Influencer Survey 2020 reveals what types of post receive compensation and the amount influencers are paid, what the ‘supersectors’ are, the most popular and successful channels used by influencers, and why influencers are most likely to reject your pitch.
• 61% influencers charge for sponsored blog posts while 46% charge for sponsored social posts
• One in twenty influencers charge more than £1,000 for brand collaborations
• 19% influencers say it has become their main source of income – twice as many as in 2016 (8%)
• Influencers expect advertising to grow on influencer channels and the audience to become more sceptical of their motives