Influencer marketing – everyone’s at it, but who takes care of yours? In an age when the first generation of YouTube stars now have their own product lines and book deals, influencer outreach practices are redefining PR.
Should brands outsource their influencer relationships to agencies, either digital specialists or seasoned media relations managers?
Or do the benefits of a deep brand understanding that external agencies don’t have time to develop make a strong case for keeping things in-house?
Download our white paper to find out the pros and cons of using agencies and in-house teams to connect with influencers.