How AI is destabilising trust and reputation
Trust has shifted. People no longer take an organisation at its word – they check somewhere else first, and increasingly, that somewhere is AI. By the time your press office responds, your audience already has an answer.
Whether that answer matches the story you’d want told depends on what LLMs like ChatGPT, Gemini, and Grok can find. Strong brand equity, consistent content, and a presence in the sources models already trust all shape what comes back.
Vuelio’s latest report ‘How AI is destabilising trust and reputation’ analyses data from AI View, Vuelio’s tool tracking LLM presence, as well as media monitoring data from online news media, X, and forums to map how audiences now use AI to discover and confirm information, and what that means for your reputation.
Download the report to find out:
- Why audiences treat AI as a first responder, using it to confirm what they already believe rather than to be corrected
- Why trusted forums and high-trust publications have become the second layer of fact-checking
- Why company content and industry publications make up more than 60% of the sources LLMs cite – outnumbering traditional news by at least two to one
- What comms teams can measure now to protect brand trust in a fast-moving AI landscape
