How will the post-truth era impact on the PR industry?
In this era dominated by Brexit, the Trump presidency and the rise of the alt-right and the alt-left, post-truth news is very much (and rather ironically) fact rather than fiction.
After all, we know the truth will never get in the way of a good story.
One thing is for sure, a post-truth approach can get results. But it’s not without its risks and potential to backfire.
Our new white paper ‘PR in the Post-Truth Era’ explores how PRs should engage with media in this new age, the opportunities and threats in this fast changing world and how to explore the potential and survive the pitfalls of post-truth.
Download our survival guide, PR in the Post-Truth Era now.