It’s been a difficult yet transformative year for UK retail as the public were forced to switch to online shopping solutions through multiple lockdowns.
But as restrictions relax, what trends and opportunities should you be planning for?
PR and Retail Media Trends 2021 has expertise from those on the front lines of retail alongside those in PR, comms and research to report on the current state of the sector. It covers the trends that will need to be factored into campaigns for brands looking to recapture and retain the modern post-pandemic consumer as well as how to navigate recovery, both in-person and online.
Read the full report for:
- The impact of coronavirus on the UK retail sector and the lasting effects of lockdown on consumers
- Lessons from lockdown and catering to the new ‘empowered’ customer
- Trends that will shape future retail PR and communications campaigns
- Tips from those in the retail PR space for connecting with a changed consumer landscape
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