Can’t be bothered to stand in queues or be elbowed in the face for a bargain? Neither can the nearly 70% of Brits that now shop online. Perhaps this is what has made the country a leader in the online retail space. According to research, online retailers will experience a 16.2 per cent year-on-year sales spike in 2015 to hit £52.3bn, compared to £45bn in 2014. So where do people go for online retail therapy? Vuelio finds out with a list of the UK’s Top 10 Online Shopping Websites as scored by their editorial content:
- ASOS: Asos was launched in 2000 and stood for as As Seen On Screen because its garments were copies of clothes worn by celebrities. In 5 years the company has taken the online retail space by storm offering over 50,000 branded and own-label product lines across womenswear, menswear, footwear, accessories, jewelry and beauty. The website features an online magazine that covers fashion lifestyle and is brimming with all the latest news and information on fashion, beauty and celebrities.
- NET-A-PORTER: Net-a-Porter was started by Natalie Massenet from her kitchen table in a flat in Chelsea in 2000. Now, the website sells 390 labels in 170 countries. The website covers luxury fashion and also publishes digital magazine The Edit.
- Boohoo.com: Despite its name, Boohoo.com has little to cry about, growing as it has been into one of the biggest international etailers. The Fashionation blog on its site features all the tips and advice to tackle any fashion trend at hand.
- MATCHESFASHION.COM: This company is a true reflection of our time. Starting out as a local bricks-and-mortar retailer with a small e-commerce operation, it has now evolved into a global specialty luxury e-commerce operation, with a small bricks-and-mortar operation. According to news reports, this year 85 percent of the company’s projected $200 million in revenue will come from online sales. That’s where it’s all happening.
- Fashion Beans: The website covers men’s fashion designs, male grooming, style advice and online shopping. It’s all about content that compels you to buy. ’10 Patterned Knits to Invest In Now’ equals easy 10 links to checkout. Easy as that.
- SecretSales.com: There are perhaps few things as exciting in the eyes of shopaholics than to be privy to a secret sale. It this exclusivity and private members feel that has made the Secretsales.com website such a hit for the 8 years it has been around. Users are treated to a highly personalised experience on the site that offers discounts on luxury fashion items and a lively blog, The Secret, that constantly stays abreast on the #musthave lists. Shhhh, it’s for real.
- Missguided: The website is young but you’d be misguided to think it’s like any other online retailer. It operates a fast fashion model introducing hundreds of new styles to its collection each week. but what’s truly unique is the fantastic interactive content that the website is wrapped around – Oh My Blog.
- Styloko: This website is essentially your personal shopper. It is a digital shopping tool that aggregates 700,000 products from almost every major UK retailer and learns consumer preferences as they browse, and swipe, so that it can suggest new products. Based on the concept of social and discovery commerce, users can follow brands, other style-setters, and curate their own shopping space. The website offers weekly ‘inspiration’ on what to wear to what and when.
- BrandAlley: The website boasts an impressive line-up of brands in womenswear, men, kids and home. For sale seekers, this site is indeed up your alley with an ‘outlet’ section for year-round bargains. The blog includes interview with designers, competitions, listacles and more.
- Beauty And The Dirt: Tatler magazine claims the website is “…more addictive than Facebook.” We think it’s prettier for sure. It’s all about fashion photo shoots, interviews with the stars, beauty tips, entertainment, celebrities, travel reviews…and referral links, should readers feel inspired. What’s not to love?
The fundamentals of working with websites are the same as with traditional outlets: respect their schedules; take time to read their material; and only contact them if/when they want to be contacted.
Vuelio’s ranking methodology takes into consideration digital reach, social sharing and topic-related content. Profiles of these Online Shopping Websites and their authors can be found in Vuelio’s media database.
PLEASE NOTE: The ranking takes into consideration only the outlets listed in our media database. This means that the websites ranked have editorial content and are contactable by PRs.
Photo courtesy of on Flickr.