Hitachi America Selects CisionPoint As Its On-Demand PR Software Platform

CHICAGO, IL, August 20, 2009 – Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Hitachi America, Ltd., a subsidiary of $102-billion Hitachi, Ltd., has chosen the award-winning CisionPoint on-demand public relations software platform to help manage its campaigns and activities.

Hitachi, Ltd. has 106 companies in the Americas, with diversified businesses targeting various customers. Therefore, it is critical for Hitachi to be kept informed of media coverage given the company’s diverse range of industries.

Hitachi America will use CisionPoint’s best-in-class media intelligence solutions to plan public relations activities, which includes the Cision Media Database. Additionally, the company will track global print and online coverage using CisionPoint’s North America and International Monitoring services.

“For a company as diverse as Hitachi, it is essential to have access to research data on outlets, media contact influencers and up-to-date media coverage at our fingertips,” said Lauren Garvey, Senior Manager of Hitachi America. “We also need to fully understand and act upon what’s being reported in the mainstream media on Hitachi and our respective industries around the world. CisionPoint uniquely combines the world’s best media database with comprehensive monitoring coverage of both North America and critical international markets, in one integrated platform.”

Updated 18,000 times every day, the Cision Media Database (formerly Bacon’s) is the world’s largest and most comprehensive media research resource. The Cision database contains information on almost one million editors, analysts, freelancers, syndicated columnists, broadcast journalists and bloggers worldwide. CisionPoint monitors over 25,000 print publications, websites and blogs in North America, and its International Monitoring covers 200 additional countries and territories.

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company’s website at

About Hitachi America, Ltd.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, electronic contract manufacturing services, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit For information on other Hitachi Group companies in the United States, please visit

About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit

For More Information:
Vanessa Bugasch
SVP, Global Marketing