In an era defined by rapid tech innovation and evolving consumer behaviours, understanding and effectively engaging with Gen Z has become a paramount challenge for PR & comms professionals. Our latest white paper A ...

From school closures and airport delays to doctors’ pay disputes, an estimated 2.4 million working days were lost in the last six months of 2022 due to strike–action.   Outlining the changing media narrative and key ...

A successful comms strategy means creating messaging that resonates, building reliability and even likeability with key stakeholders — all major areas of PR that define how the public perceives your business. But how do you ...

Media relations are changing.   From new working patterns to commercial pressures in newsrooms, the media industry is transforming and bringing on a challenge for PRs to adapt this new environment.   Our report, ‘From ...

  Nearly half of UK businesses with less than 500 employees are unprepared for potential reputational crises arising from the use of AI, says new study.    We teamed up with international market research company ...

  Misinformation has been on the rise since the start of the pandemic in March 2020 and continues its dangerous influence. Particularly dangerous – its negative impact on public health. In this white paper, Medical ...

PR is so much more than a tactic – PR is a part of management. Its contribution is essential to good leadership and management practice, and its role is significant in building value in and ...

After a tumultuous time in UK politics, the Conservative Party has once again selected a leader and new Prime Minister. Rishi Sunak started his tenure with a Cabinet reshuffle. This infographic shows who is in ...

  Whether you work in-house or in agency, the UK’s cost-of-living crisis will have already had an impact on your comms strategy as well as the tone of your messaging to the public, clients and ...

Since the Easter period, British tourists have experienced continued dismay as UK-based airlines cancelled a record-breaking number of flights – roughly 17,000 over three months. Alongside the extensive impact of staff shortages and COVID-19 revenue ...

If you work in the creative industries, you need to know who your audiences are. The latest segment that needs your attention is Generation Z, AKA Gen Z, AKA ‘Zoomers’, AKA those that come after ...

The results of the Research Excellence Framework (REF) for 2021 have just been revealed—the first since 2014. The final ranking determines the amount of quality-related research (QR) funding that universities receive from the Government each ...

  Since the pantelegraph in the 1860s, technology has radically transformed how people access and engage with the financial services industry. Products are available today that make complex financial transactions such as investments, mortgages, and ...

  Stephen Waddington has written this white paper for Vuelio to investigate trends in the integration of marketing and public relations. It’s a debate that’s been ongoing for more than 50 years. A paper in ...

ESG press coverage reveals how brands and organisations are communicating and being discussed in the media, which shapes their public perceptions. This case study by Vuelio Insights looks at two specific sectors: Banking and Meal-kit ...

It’s been a difficult yet transformative year for UK retail as the public were forced to switch to online shopping solutions through multiple lockdowns. But as restrictions relax, what trends and opportunities should you be ...

Digital PR is now an integral part of any business strategy, which is why modern PR practitioners require much more than a basic understanding of search. We’re thrilled to launch the SEO best practice guide for PR, ...

Environmental Social and Corporate Governance (ESG) is one of the most radical developments in business within the last 50 years. It’s likely to shape the way both organisations and the communications sector evolve and operate ...

With the ‘Stay at Home’ order lifted and restrictions beginning to ease, the travel industry now has real potential for recovery.  But what trends can the travel PR industry expect in 2021? Our white paper ...

The 2021 Spring ‘recovery’ Budget focused on a three point plan to fix public finances, build the future economy and protect jobs and households. But what was the reaction from campaigners and the public? We ...

Targeting the right journalist with the right content is the first step to getting coverage for your campaigns and clients. But, how do you make sure what you’re sending is useful for the journalist, is ...

Which MP has tabled more than twice the number of questions in Parliament than any other? Which region has the most active MPs on Twitter? How much did Marcus Rashford impact politics? Vuelio’s latest In ...

Our recent webinar discussed the Government’s Planning for the Future White Paper, how it has been received, and what more should be done to address the housing shortage and to strengthen local communities. Boris Johnson’s ...

  Throughout COVID-19, every aspect of public health has had to respond and adjust to new responsibilities. Communicators have been thrust into the spotlight, absorbing extraordinary pressure to manage a huge variety of stakeholders while ...

  Download the latest research from the Vuelio Barometer of PR and Comms Leaders, with insight from our sister company Pulsar. Find out what type of comms leader you are, how behaviours have changed in the ...

  PR and communications practitioners are facing unparalleled disruption caused by the COVID-19 outbreak. The crisis is creating a unique challenge: keep stakeholders up to date with the constantly shifting political and news agenda while ...

  The UK Influencer Survey 2020 reveals what types of post receive compensation and the amount influencers are paid, what the ‘supersectors’ are, the most popular and successful channels used by influencers, and why influencers ...

As the COVID-19 pandemic has developed, we’ve seen how important it is to understand how different communities are impacted by the same issues, with research highlighting the disproportionate effect on BAME communities and how lockdown ...

How can journalists help fight the spread of misinformation? From coronavirus to political campaigns – journalists play a crucial role in debunking false claims and aiding public understanding of news stories. In our latest report, ...

A call for ethics, a need for more regulation, the rise of churnalism and traditional mediums making way for new: 2019 was the year for PR to make changes. Our latest white paper, 2020 Vision: ...

Influencer marketing is expected to be worth £18.4bn by 2024. We’re in an age where anyone can be an influencer and it’s sheer scale makes the industry radically different to anything we’ve seen before. But ...

The Queen has unveiled the Government’s plans to end the free movement of EU citizens to the UK after Brexit during the official state opening of Parliament. Brexit was at the centre of the Queen’s ...

Vuelio commissioned research from MPs across the House of Commons to understand the importance of social media in public engagement. The survey was completed by 137 MPs between June and August 2019. It found that ...

Did you know Instagram was experimenting with hiding public stats? It means that you might not be able to see likes on posts, follower counts or even comment numbers. There’s no doubt this will change ...

This year, local elections will take place on 2 May and thousands of councillors will be elected across the country. Your Guide to Local Elections breaks down what different councils and councillors do, the local ...

The UK Bloggers Survey 2019 provides unrivalled insight into the blogging industry and has, for the first time, included results on pay. Over a quarter of all blog content is now compensated for in some ...

  Forward planning is vital for a successful PR strategy. This white paper acts as a resource for all comms-related planning, including awards – how to win them and which ones to enter – industry ...

The Top 50 Political Influencers reflects the evolving media, including broadcasters and print journalists in addition to bloggers and other digital influencers. Those on the list include the most politically informed, those with the best ...

Do you know what journalists really want? Our latest white paper reveals what journalists have requested through the Journalist Enquiry Service in 2018. The ResponseSource Journalist Enquiry Service is now part of Vuelio. This service ...

The Brexit Draft Withdrawal Agreement has been published – all 585 pages of it. Since then, the Government has faced ministerial resignations and the future remains uncertain.  The Vuelio Political Content Team has created the ...

You’ve seen the Budget, but what does it really mean for you? Chancellor Philip Hammond announced a huge spending package, but some sectors are still feeling the pinch. We’ve curated reaction from leading stakeholders to ...

One of the essential building blocks of PR and media relations, the press release, has endured as a way of communicating with journalists and, more recently, digital audiences online. Download the white paper by filling out ...

Technology has transformed the media. But, it has also been affected by the way we build relationships, the impact of GDPR and the rise of the influencer. These factors are transforming media relations, a central ...

On the 25 May, GDPR will become law. That means every business will have to change the way they handle personal data – from getting consent for email newsletters to using information from social media. ...

On the 25 May, GDPR will become law. That means every business will have to change the way they handle personal data – from getting consent for email newsletters to using information from social media. ...

The fallout from the Carillion collapse has drawn in a wide range of stakeholders, each of whom has either sought to get their voice heard above the fray, or has been called upon to account ...

      Online Media Centre, Press Centre, Newsroom – no matter what you call it, every brand and business needs a press-friendly presence online. Our ‘Managing Your Digital Presence‘ white paper explains why companies ...

      We all know the big disruptors, and not always for the right reasons. But with so much bad press, how do these giants thrive? By ripping up the rulebook and giving the ...

More bloggers are turning professional – meaning more brand opportunities than ever before.  According to the latest UK Bloggers Survey, there’s been a rise in the number for whom it is now their main source of ...

Influencer marketing – everyone’s at it, but who takes care of yours? In an age when the first generation of YouTube stars now have their own product lines and book deals, influencer outreach practices are redefining ...

    The 2017 Queen’s Speech featured measures to boost the economy, enhance consumer protection and introduce wide-ranging data protection reform – but unsurprisingly, Brexit was the star of the show. So what exactly does ...

    Influencer marketing is evolving – but are you left feeling like you’ve missed the boat or just can’t quite get it right?   PRs are still making mistakes when it comes to influencer ...

    Do you feel as if you’re wasting vital time at your job? How much time do you spend on tasks without knowing just how, exactly, they contribute to your work? Our new tipsheet ...

Brands such as BMW, Nestle and Starbucks have all used live video to connect with their audiences, as part of brand-building, recruitment and breaking down barriers to better interact with customers and potential customers. Our ...

While it certainly wasn’t a ground breaking Budget, Hammond’s tax hike for self-employed earners overshadowed all other policy announcements on social media. So, what were the other main takeaways from the budget according to the ...

Building relationships is not easy. Whether you are looking to connect with journalists, bloggers or other influencers, we can show you how to increase your chances of being heard, create lasting partnerships and get great ...

How will Brexit impact your organisation? With the White Paper published and a vote in favour of triggering Article 50, the Government is one step closer to beginning negotiations with the EU. And with future ...

  How will the post-truth era impact on the PR industry? In this era dominated by Brexit, the Trump presidency and the rise of the alt-right and the alt-left, post-truth news is very much (and ...

  In the past year we spoke to many high profile PR and comms practitioners, who shared their thoughts and insights about the future of the industry. In this tipsheet, Top Tips and Trends for ...

As the lines between PR, marketing, customer services and sales continue to blur, it’s never been more important for PR professionals to accurately monitor and measure the success of their campaigns and activities.   Measuring ...

Phillip Hammond has delivered his first (and last) Autumn Statement as Chancellor. With the shadow of Brexit looming large over the country’s economy, who were the winners and losers in yesterday’s outline of cuts and ...

  The latest research says bloggers are way more influential than celebrities when it comes to promoting products and services.    So how exactly do you get through to them? Our essential tip sheet lays ...

Want to know what is the best way to reach bloggers and build lasting relationships with influencers? Get our essential whitepaper and discover how you can identify the right bloggers for your brand, understand bloggers ...

    The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest tip sheet breaks down the anatomy of ...

Want to learn the secret to the success of campaigns like Cancer Research’s Race for Life and the ALS Ice Bucket challenge? Better yet, do you want to replicate their success in your campaigns? Get ...

So it’s Brexit – and the only thing that seems certain right now is that there will be big changes. How you can get on top of events and start building for a future outside ...

Think community is optional? It’s not – in fact, your organisation is already part of at least one network and probably many more, as your markets, partners, suppliers and employees connect up across a variety of ...

Yesterday the Queen’s Speech outlined major proposals for every walk of life, from healthcare and education to transport and the digital economy. How will these changes affect you? And how did the media and other ...

  Do you know all the regulations governing such transactions? Recent research found that two thirds of professional bloggers expected payment in exchange for working with brands, and some vloggers can command tens of thousands ...

Last week’s local and mayoral elections turned the political map of the UK on its head. How did the media and other stakeholders react to the drama? And what does it all mean for you? ...

Blogger outreach and influence marketing lessons from the largest ever survey of UK bloggers! Thirty-five per cent of UK bloggers are pitched to by brands six or more times a week. The same amount NEVER ...

Are you maximising the value of video to your organisation? Recent research has shown that 61 per cent of companies are using video in their communications mix – but for most it’s a new, untested ...

The 2016 Budget was announced on March 16th. What was the media and public reaction? And what does it mean for you? Read Vuelio’s 2016 Budget Stakeholder Reaction to see how key stakeholders and the ...

Are you doing all you can with media monitoring? Setting up keywords, applying some restrictions, and selecting a media universe in which to track your organisation, the markets in which it operates, and the way ...

Despite the real time nature of modern media, well-written, well-designed, well-targeted press releases can have a greater impact than ever. Our latest whitepaper brings together advice and tips from journalists, bloggers, SEOs and digital marketers ...

The New Social Media Just when you think you’ve got the hang of social media, a whole new set of challenges emerge: new technologies, new audiences, new best (and worst) practices. Do you know what the ...

92% of marketers state that social media has generated more exposure for their businesses – but when it fails, it fails hard. Our 2014 guide, The 5 Golden Rules of Social PR, spells out five ...

  Most PRS acknowledge that social media has changed public relations significantly. Indeed 60% of PRs use social media for more than one hour per day. But what impact has it had exactly and how do ...

  Social media’s matured. How about your approach to it? Our latest whitepaper tells you how social media listening can help your organisation achieve its goals. You’ll learn: Who in the organisation should be listening ...

The New Rules of PR Do you know the new rules of PR? If you are looking for certainties in the digital age, disruption is perhaps the only guarantee. So with the media landscape in ...