If you work in the creative industries, you need to know who your audiences are. The latest segment that needs your attention is Generation Z, AKA Gen Z, AKA ‘Zoomers’, AKA those that come after the Millennials.
In this whitepaper The PR Guide to communicating with Gen Z, Phoebe-Jane Boyd explores what Gen Z cares about, how UK media engages with Gen Z by surveying 115 UK practitioners, and useful statistics to consider while planning your campaigns for them.
This is a generation particularly hungry to learn, grow and achieve, holding themselves and others
to account. Want to engage them? Do not skip due diligence or research on the right messaging and approach for Gen Z, because if you think Generation Y are demanding…
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