AMEC Awards 2025: Vuelio wins alongside Marie Curie

The Vuelio Insights team are proud to have been awarded Silver at the AMEC Awards 2025 in the Step Change Award category for best improvement of a measurement journey, recognising our work with end of life charity Marie Curie.

Last night’s AMEC Awards 2025 was its 23rd year of celebrating excellence across the comms and measurement industry, spotlighting the campaigns, teams, and ideas redefining communication measurement across the world.

To be recognised for this collaboration with Marie Curie on such an important project is something we’re very grateful for as a team. With the initial objective of demonstrating the value of PR to senior stakeholders, the Vuelio Insights team worked with Marie Curie to shift public perceptions around difficult subjects like death, dying, and palliative care through high-quality media coverage, securing key messaging in target audience media.

The introduction of simple yet strategic reporting at board-level, as well as new methodologies, put in place frameworks to guide planning, support behavioural change, and elevate performance conversations going forward.

From never missing a story, to evaluating contribution, we’re glad to see this step change have real impact for Marie Curie, and those it works to support.

‘We’re really pleased to be recognised by AMEC in the Step Change Award category – the collaboration between Vuelio and Marie Curie to create this new framework has made meaningful change across the organisation, which is so rewarding to see and be a part of.’

– Amy Chappell, Head of Insights, Vuelio

‘We’ve always known the importance of the stories we tell, but this framework has helped us articulate the value of our work in a much clearer and more meaningful way. It’s given our team the language and tools to evaluate what good looks like – not just in terms of media volume, but in the quality, relevance and resonance of the coverage we’re securing.

‘It’s helped us build confidence across the organisation. We’re now able to show how communications supports our wider mission, and report that narrative credibly at every level of the charity.’

– Marie Curie comms team

AMEC said: ‘This journey showcases the power of compassionate insight, proving that smart evaluation can amplify purpose-led communication with clarity and empathy’.