The first real digital native generation, Gen Z, or those born between 1997 and 2012, is an age group in demand with industries from fashion to dating desperately trying to get its attention. The media, ...

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. After all, it’s all well and good to show progress in your own efforts, but you ...

When building out your PR strategy, a seemingly obvious tactic is to monitor rivals in your industry. The mistake here is thinking that your only competitors are those creating the same products or service as ...

From travel chaos due to the air traffic control failure to the expansion of ULEZ and more train strikes – transport was a hot topic dominating the headlines at the end of the month. But ...

Planning a PR campaign without data to back it up is a bit like sailing a ship without a map. You may have a general direction, but you’re likely to drift aimlessly and struggle to ...

Last week’s live Voices by Vuelio panel discussion examined what it takes to build a memorable brand personality, and the role PR and comms teams play in the process.  We were joined by Carlie Wittred, ...

The school holidays only began a couple of weeks ago but journalists have already been spending July sending out requests on the Journalist Enquiry Service for back-to-school products and information. Festivals, gardening, Barbie and even ...

Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...

News travels fast – particularly quickly if it’s bad news. And in today’s 24/7 news cycle, the reliability of your brand is at a greater risk than ever. To protect – and grow – your ...

The ability to get PR clients or your company featured in national newspapers and major magazines is as important today as it’s ever been, but it’s also crucial to evolve your strategy for ‘new’ media. ...

If you worked in PR back in the 80s and 90s, you might still have nightmares about press clippings, heavy directories filled with often out-of-date journalist contacts, and networking in sticky or smokey (and sometimes ...

Ready to pitch to the media? In our latest webinar ‘From Pitch to Published: A guide to media relations in 2023’, Stephen Waddington of Wadds Inc gave the lowdown on how to connect with journalists ...

Publishing isn’t the money maker it used to be. With a huge amount of content constantly shared across channels, everyone from freelancers to international powerhouse publishers have to find new ways to make publishing pay. ...

We are now just over half way through the year (where did the time go?) and entering a summer of sport. The Ashes, Wimbledon, Women’s football World Cup and the on-going Formula 1 season are ...

From industrial action to labour shortages, the need for quick and effective crisis comms can be a matter of life or death in the healthcare sector.  Since the start of the COVID-19 pandemic, the demand ...

This is a guest post from Mary Poliakova, PR consultant and co-founder of Drofa Comms. Although I’m a professional with more than 15 years in journalism and PR with a corresponding university degree, I never ...

Remote working, emerging technologies and media fragmentation have reshaped media relations completely.  To help you keep up with all the changes, we’ve teamed up with Wadds Inc. founder and managing partner Stephen Waddington to uncover ...

There have been plenty of challenges in health and pharmaceutical reporting and communications over the last 30 years, with the last three being particularly tumultuous for those tasked with communicating both complex and constantly evolving ...

You and your clients have a rep to protect, and crisis can come from many different places. One big source of brand reputation problems? The digital space, where the negatives can spread just as quickly ...

Will AI ultimately be a help to us in our jobs, or lead to a Skynet-level humans versus artificial intelligence showdown years in the future? We can’t answer that, but we can tell you how ...