Ask ChatGPT what your company does best, then ask Perplexity, then Gemini, then Claude. If you have never tried this before, brace yourself: these LLMs won’t deliver four identical answers. Instead, each will provide a ...

PR and comms professionals have never had more channels to manage, but also perhaps less clarity about which ones actually matter. Budgets are stretched, newsrooms are shrinking, and audiences are fragmenting across platforms that didn’t ...

Artificial intelligence is now a core operational reality for PR and communications, but for those working in highly regulated environments, or those with clients that do, the challenge of using these tools effectively comes with ...

Andy Burnham has been Prime Minister for barely a week, and the UK media has already produced a staggering volume of coverage on him. Main themes: tax cuts, prison releases, a Scottish Labour resignation, and ...

In the fast-moving world of UK Public Affairs, timing is everything. A single comment made during a select committee hearing, a breaking news interview on morning television, or a candid revelation on a political podcast ...

With AI now integrated into the very fabric of the media and informational landscape, the rules of PR and corporate communications are being rewritten. But are traditional PR skills a thing of the past? To ...

Political journalists, especially at a local level, are facing an increasing amount of challenges – from being denied entry to council meetings, to facing abuse online. Someone that has seen how the media industry has ...

With a big summer of sport ahead and a packed political calendar across the globe, journalists and broadcasters will be busy and in need of case studies, expert comment, and more from the PR and ...

2026 marks the 25th anniversary of the ResponseSource Journalist Enquiry Service, which has been connecting PR & comms teams seeking media coverage with journalists and broadcasters in need of sources since its launch in 2001. ...

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those ...

Artificial intelligence has evolved from an experimental tech-stack tool to become a vital part of the fabric of daily reality for public relations. Alongside pitching stories for human-made editorial calendars, comms practitioners are navigating a ...

AI is changing the way the creative industries communicate, with PRs, public affairs practitioners, marketers, and the media all battling to keep pace with innovation. To explore these changes, Vuelio’s latest in-person event brought together ...

In a busy and constantly changing news cycle, knowing what to pitch when can be difficult. The ResponseSource Journalist Enquiry Service (also now part of the Vuelio platform too) gets hundreds of journalists using it ...

Welcome to the May edition of our regular deep dive into what’s happening on the Vuelio platform. Here is everything you need to know about the latest Media Database enhancements, media moves, and the editorial ...

Last week, the elections dominated proceedings, and this week, focus will centre on the crucial King’s Speech, a chance for Starmer to swing the seemingly insurmountable tsunami of pressure he faces currently. As this blog ...

This is a guest post from Jane Hunt, a digital PR expert, published author and CEO of JBH, an award-winning digital PR and SEO agency. Much of the current conversation around AI in communications has ...

The ResponseSource Journalist Enquiry Service celebrates a special milestone this year as it’s 25 years since its launch. The service has been there to assist thousands of journalists over this period, and give PRs the ...

The UK housing debate has become heated as arguments over who we are building for and whether the current political leadership is capable of delivering on its promises abound. Over the last month, the conversation ...

The communications landscape has been transformed by the emergence of artificial intelligence, and the traditional tools of PR have had to evolve to keep up. For organisations operating in a world of fragmented media and ...

Artificial Intelligence impacts PR & comms in two distinct ways. It transforms how practitioners work with massive volumes of media, and at a greater degree of sophistication and personalisation. At the same time, it’s also ...