With AI now integrated into the very fabric of the media and informational landscape, the rules of PR and corporate communications are being rewritten. But are traditional PR skills a thing of the past? To ...

2026 marks the 25th anniversary of the ResponseSource Journalist Enquiry Service, which has been connecting PR & comms teams seeking media coverage with journalists and broadcasters in need of sources since its launch in 2001. ...

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those ...

Artificial intelligence has evolved from an experimental tech-stack tool to become a vital part of the fabric of daily reality for public relations. Alongside pitching stories for human-made editorial calendars, comms practitioners are navigating a ...

AI is changing the way the creative industries communicate, with PRs, public affairs practitioners, marketers, and the media all battling to keep pace with innovation. To explore these changes, Vuelio’s latest in-person event brought together ...

In a busy and constantly changing news cycle, knowing what to pitch when can be difficult. The ResponseSource Journalist Enquiry Service (also now part of the Vuelio platform too) gets hundreds of journalists using it ...

Welcome to the May edition of our regular deep dive into what’s happening on the Vuelio platform. Here is everything you need to know about the latest Media Database enhancements, media moves, and the editorial ...

This is a guest post from Jane Hunt, a digital PR expert, published author and CEO of JBH, an award-winning digital PR and SEO agency. Much of the current conversation around AI in communications has ...

The ResponseSource Journalist Enquiry Service celebrates a special milestone this year as it’s 25 years since its launch. The service has been there to assist thousands of journalists over this period, and give PRs the ...

The UK housing debate has become heated as arguments over who we are building for and whether the current political leadership is capable of delivering on its promises abound. Over the last month, the conversation ...

The communications landscape has been transformed by the emergence of artificial intelligence, and the traditional tools of PR have had to evolve to keep up. For organisations operating in a world of fragmented media and ...

Artificial Intelligence impacts PR & comms in two distinct ways. It transforms how practitioners work with massive volumes of media, and at a greater degree of sophistication and personalisation. At the same time, it’s also ...

What are journalists looking to cover in April and beyond? With another big holiday now behind us in Easter, it can be tricky to know what topics might stand out for the media in among ...

In the fast-paced world of public relations, success often comes down to timing – and precision. To help you hit the mark this month, the Vuelio research team has been busy adding new opportunities for ...

Determining the future of your communications strategy shouldn’t feel like guesswork. In 2026, the industry is moving from tactical delivery to an era of strategic value, where the most successful teams act as the architects ...

Political reporting in the UK is arguably more splintered and divided than ever before. Combine that with a significant number of younger people losing interest not only in politically-focused news, but in politics completely, the ...

Engaging the attention of audiences as the media continues to splinter into new formats is a major challenge for PRs. Operating in this world of fewer ‘gatekeeper’ titles brings opportunity (more spaces for coverage) but ...

The ability to react quickly while maintaining a long-term strategic view is what separates successful campaigns from those that falter. Vuelio has always evolved to meet the challenges of the comms industry, which is why ...

In previous years, the Spring Statement would dominate the political discourse, acting as the sister to the Autumn Budget and providing a focal point to direct public policy and opposition criticism. However, with Chancellor Reeves’ ...

Audiences are increasingly on the lookout for trust signals before they engage with a brand or organisation, and what could be more trust-worthy, and engaging, than a high-profile CEO who is willing to speak up ...