This is a guest post from Jane Hunt, a digital PR expert, published author and CEO of JBH, an award-winning digital PR and SEO agency. Much of the current conversation around AI in communications has ...

The ResponseSource Journalist Enquiry Service celebrates a special milestone this year as it’s 25 years since its launch. The service has been there to assist thousands of journalists over this period, and give PRs the ...

The UK housing debate has become heated as arguments over who we are building for and whether the current political leadership is capable of delivering on its promises abound. Over the last month, the conversation ...

The communications landscape has been transformed by the emergence of artificial intelligence, and the traditional tools of PR have had to evolve to keep up. For organisations operating in a world of fragmented media and ...

Artificial Intelligence impacts PR & comms in two distinct ways. It transforms how practitioners work with massive volumes of media, and at a greater degree of sophistication and personalisation. At the same time, it’s also ...

What are journalists looking to cover in April and beyond? With another big holiday now behind us in Easter, it can be tricky to know what topics might stand out for the media in among ...

In the fast-paced world of public relations, success often comes down to timing – and precision. To help you hit the mark this month, the Vuelio research team has been busy adding new opportunities for ...

Determining the future of your communications strategy shouldn’t feel like guesswork. In 2026, the industry is moving from tactical delivery to an era of strategic value, where the most successful teams act as the architects ...

Political reporting in the UK is arguably more splintered and divided than ever before. Combine that with a significant number of younger people losing interest not only in politically-focused news, but in politics completely, the ...

Engaging the attention of audiences as the media continues to splinter into new formats is a major challenge for PRs. Operating in this world of fewer ‘gatekeeper’ titles brings opportunity (more spaces for coverage) but ...

The ability to react quickly while maintaining a long-term strategic view is what separates successful campaigns from those that falter. Vuelio has always evolved to meet the challenges of the comms industry, which is why ...

In previous years, the Spring Statement would dominate the political discourse, acting as the sister to the Autumn Budget and providing a focal point to direct public policy and opposition criticism. However, with Chancellor Reeves’ ...

Audiences are increasingly on the lookout for trust signals before they engage with a brand or organisation, and what could be more trust-worthy, and engaging, than a high-profile CEO who is willing to speak up ...

Wondering how to get featured in the UK media during March? After weeks of bad weather, brighter skies are on the horizon and journalists have already been looking to get ahead with their coverage of ...

With each IWD comes plenty of carefully considered rhetoric on how far women have come in the comms industry… and just how much further we have to go for true equality. But what is the ...

While AI is a powerful catalyst for workflow efficiency and creativity, it is also an accelerant for the spread of false or misleading content. Comms practitioners will have to deal with both sides of artificial ...

Political monitoring tools are specialised intelligence platforms that track and analyse parliamentary, legislative, regulatory, and stakeholder activity to help organisations anticipate political and policy risk. Unlike general media monitoring software, which focuses on press and ...

Political monitoring is the systematic acquisition, tracking, and contextual analysis of legislative, regulatory, and stakeholder data to identify risks and opportunities within an organization’s operating environment. In 2026, it serves as a critical management discipline ...

The communication landscape in 2026 is defined by a profound shift from the traditional “information age” into what global analysts term the “Intelligence Age”. For communications leaders, the proliferation of digital data has rendered manual ...

Key Takeaways: The 2026 Media Relations Playbook The contemporary landscape of UK media relations is defined by extreme fragmentation, shrinking newsrooms, and the rapid ascent of generative search technologies. To secure earned media coverage in ...