When someone asks an LLM about your sector, or which organisations are leading the way on the issues you work on, do you feature in the answer? Journalists, policymakers, supporters, and consumers are much more ...

With LLM use on the rise, and earned media becoming a key source of information for AI models, placing experts where they can be seen and cited is increasingly important for comms teams. When someone ...

Nearly eight in ten of the biggest UK and US news websites block at least one AI training crawler. So when a stakeholder asks an LLM about your organisation, the national feature you snagged last ...

When someone wants to know whether they can trust your organisation, there’s a good chance they’ll ask ChatGPT, Gemini, or Claude before they ask you. What does this mean for comms teams tasked with protecting ...

Wegovy, Mounjaro, Ozempic, and now Foundayo: The rise of GLP-1s touches nearly every part of British life, crossing into health policy, personal finance, culture, and even press freedom. Over the past four weeks, the conversation ...

A good relationship between a PR and a journalist is pivotal for getting coverage, and it’s equally important that journalists engage their readers. The trend now for media outlets is to make sure they are ...

Ask ChatGPT, Gemini, or Copilot a question about your organisation, and the answer could be completely out of date. The crisis that was resolved eighteen months ago, the spokesperson who left the business last year, ...

In May 2026, AI assistant GOV.UK Chat launched inside the GOV.UK app. Built on more than 80,000 pages of official guidance, it was designed to answer citizens’ questions on tax, driving, childcare, apprenticeships, and benefits. ...

Ask ChatGPT what your company does best, then ask Perplexity, then Gemini, then Claude. If you have never tried this before, brace yourself: these LLMs won’t deliver four identical answers. Instead, each will provide a ...

PR and comms professionals have never had more channels to manage, but also perhaps less clarity about which ones actually matter. Budgets are stretched, newsrooms are shrinking, and audiences are fragmenting across platforms that didn’t ...

Vuelio recently hosted a roundtable with a group of our charity clients, bringing together senior communications and media professionals for an open, peer-led discussion on a rapidly growing challenge: managing organisational reputation within Artificial Intelligence ...

Artificial intelligence is now a core operational reality for PR and communications, but for those working in highly regulated environments, or those with clients that do, the challenge of using these tools effectively comes with ...

Andy Burnham has been Prime Minister for barely a week, and the UK media has already produced a staggering volume of coverage on him. Main themes: tax cuts, prison releases, a Scottish Labour resignation, and ...

In the fast-moving world of UK Public Affairs, timing is everything. A single comment made during a select committee hearing, a breaking news interview on morning television, or a candid revelation on a political podcast ...

With AI now integrated into the very fabric of the media and informational landscape, the rules of PR and corporate communications are being rewritten. But are traditional PR skills a thing of the past? To ...

2026 marks the 25th anniversary of the ResponseSource Journalist Enquiry Service, which has been connecting PR & comms teams seeking media coverage with journalists and broadcasters in need of sources since its launch in 2001. ...

There is a new frontier where public perception is shaped: Large Language Models. Right now, LLMs are answering critical questions about your organisation. What are they saying? And more importantly, which sources are shaping those ...

Artificial intelligence has evolved from an experimental tech-stack tool to become a vital part of the fabric of daily reality for public relations. Alongside pitching stories for human-made editorial calendars, comms practitioners are navigating a ...

AI is changing the way the creative industries communicate, with PRs, public affairs practitioners, marketers, and the media all battling to keep pace with innovation. To explore these changes, Vuelio’s latest in-person event brought together ...

In a busy and constantly changing news cycle, knowing what to pitch when can be difficult. The ResponseSource Journalist Enquiry Service (also now part of the Vuelio platform too) gets hundreds of journalists using it ...