The evolution of AI has forced the comms industry to completely rethink its role in the media ecosystem, and journalism is facing the same conundrum. For the challenges being faced in the media industry now, ...

In an era defined by digital transformation, the threat of cybercrime looms larger than ever. For businesses of all sizes, understanding and mitigating these risks isn’t just good practice – it’s essential for survival and ...

With a number of media monitoring platforms boasting AI-optimised integration and constant streams of real-time coverage, how can you tell which one will actually meet the practical needs of your team on a day-to-day basis? ...

Is email outreach as outdated as the 90s-era posted PR press mailer? With the comms industry rushing to integrate AI tools into their tech stack, the email blast could be seen as just another tactic ...

Stakeholders come in many forms, from MPs, to local councillors, reporters, to experts within your industry. Also varied and potentially confusing – the relationships you and your organisation will have with each type. With so ...

With worrying shifts in political outlooks and policy across the world impacting marginalised communities, this weekend’s recognition of International Women’s Day is loaded with significance. But with different organisations and factions (with varying motives) claiming ...

Telling interesting stories, and making sure they reach the right people, is one of the key responsibilities of PR and comms professionals. To do this effectively, media monitoring is a must. The ability to track ...

In a busy and high-pressure year for PR, the industry stepped up with creative comms for brand and awareness campaigns alike. We asked PR experts to share their favourite PR and comms campaigns of 2024 ...

How has the emergence of new media platforms impacted journalism, and its audiences? To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to ...

This year’s Olympic comms efforts got plenty of positive reaction from the PR industry and the public, but how did PR teams at the big brands do at the 2024 Paralympics? Here are thoughts from ...

A growing awareness of the impacts of climate change has meant greater accountability for PRs communicating company ESG credentials. Alongside the potential for bad press if you’re doing it wrong are the dangers of falling ...

In a year where AI seemed to be taking over, social media turned into the wild west, and global political unrest can make many jobs seem somewhat trivial, PR and comms has been under extra ...

The Trade Association Forum (TAF), the Confederation of British Industry (CBI), and the Federation of Small Businesses (FSB) have teamed up to highlight the achievements of women in trade associations with the 2024 Powerlist. Chair ...

While the PR workforce continues to be mainly made up of women, there are still challenges to be overcome for the majority of us – a lack of women at the top and a pay ...

A robust plan can help protect organisations against future crises. But what happens when calamity hits another brand entirely, but your reputation is dragged into the fray? This was the conundrum faced by brands including ...

Are you making a difference with your PR? If you’ve considered teaming up with local charities, collaborating with community groups, or fancy taking on pro-bono work – 2024 is your year to start. ‘The times ...

It’s time to look back at some of the biggest PR wins this year as well as the campaigns and comms strategies that could have gone a lot better for brands, media personalities, and sports ...

‘In a world where consumers are demanding that brands show up in the world in a generous way, GivingTuesday is a perfect moment for companies to highlight their social impact,’ believes director, digital strategy Kathleen ...

Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

Alongside many other major industries, such as pharma and public transport, delivery and logistics companies are having to amend the structure of their operations in the face of the climate crisis. British news outlets have ...