Media monitoring platforms for PR and comms – what makes Vuelio different?

With a number of media monitoring platforms boasting AI-optimised integration and constant streams of real-time coverage, how can you tell which one will actually meet the practical needs of your team on a day-to-day basis?

For those in PR, comms, public affairs, politics, or marketing, here’s how the Vuelio platform provides straightforward support with media outreach, brand building, scanning (and planning) for potential trouble, stakeholder management, and much more.

1) A fully integrated communication suite

With no need to click out of the platform, Vuelio offers the ability to access your news on journalist and outlet profiles, alongside their wider coverage. Track your company mentions, coverage about competitors, your industry, or the wider trends you’re watching.

You can also click straight through to contact profiles from your news records to interrogate the related coverage, quickly. Vuelio’s Media Database is fully integrated with its monitoring solutions, meaning it’s really simple to create targeted lists based on news coverage.

2) Automatically link coverage to your press releases

Leverage Vuelio’s ability to link coverage directly to your releases, making it simple to see which of them have been most successful when it comes to engaging your stakeholders – whether it be the press, the public, or high-profile people and organisations in your industry. Uncover who has opened them (with specific time and date stamps), and where your story has shaped coverage and conversation.

3) Create target media lists to reach the right audience

With Vuelio’s Media Database, not only can you create bespoke target media lists, you can also overlay them onto dashboards to gauge your share-of-voice versus that of your competitors’ within your key publications.

Vuelio empowers you to proactively measure the impact that you’re having with key publications, allowing you to replicate what’s working, or make adjustments before your next release; leveraging insights based on what is working within key target media.

4) Make use of automatic unlimited tagging in-platform

Vuelio will surface bespoke tags within your coverage, ensuring you’re able to identify and understand the narrative and related themes across your coverage.
These tags will be current and tailored to your company and campaigns – comprising brands, products, categories, spokespeople, issues, topics, and much more.

5) Unlimited bespoke analytics

Uniquely, Vuelio offers the ability to analyse bespoke and filtered datasets. What this means in practice: filtering down by keyword or by any of our flexible filters (Date, Reach, Outlet, Target Media List, Tags, Competitors, for example) and gaining insight on what matters most, all in real-time.

6) Going beyond traditional media

Vuelio’s Media Database includes voices from across the widening media landscape – not just newspapers, magazines, and trade titles, or broadcasters in television and radio. It also includes podcasters, TikTokers, and more – influencers across social platforms and new media that can help you connect with audiences outside of ‘traditional’ media.

With news avoidance on the up, audiences are getting their information and entertainment from a wide variety of sources, which Vuelio monitors, and offers a way in to.

7) AMEC-accredited media insights

The Vuelio Insights team have experience and deep knowledge of the industries they work with, and conduct in-depth research to highlight media opportunities, potential risks, and performance trends via bespoke and easily-digested reports.

Featuring clear analysis, tailored recommendations, and actionable next steps, these reports are human-curated – not AI generated – ensuring unparalleled levels of nuance and personalised contextualisation. They are also delivered on a basis that works for you and your team – not spat out from the platform, but regularly scheduled, or delivered on a campaign or ad-hoc basis.

8) Hands-on support from the Vuelio team

From day one of using the Vuelio platform, whether mixing a number of services from its fully-integrated suite or just one of our solutions, you’ll receive dedicated support from both a Customer Success and an Account Manager, ensuring smooth setup, and real-time training from our wider expert team.

Quick turnaround support is available from your dedicated Account Manager, who is on hand to help you. Regularly upskilled with training, Vuelio’s in-house team are embedded within specific sectors to build a fluency and depth of knowledge. This allows the team to not only provide generalised platform knowledge, but also to answer the questions you care most about. Not sure how to put a boolean string together, or how to utilise an LLM to brainstorm a campaign email? The Vuelio team, as well as its platform, is ready to help.

Find out more about Vuelio Media Monitoring here.