Opportunities for your media outreach this month: What’s happening on the Vuelio Media Database

The Vuelio Media Database has a dedicated team of researchers constantly updating and enriching journalist and broadcaster information for our comms community looking to connect with the media.

Read on for the new opportunities for outreach and relationship building now available on Vuelio…

New points of contact in the media to leverage

Last month, the Vuelio research team further strengthened the Media Database with over 5,300 new contacts added globally; more than 20,700 UK media records refreshed; and over 17,000 Forward Features uploaded.

For January alone, there was a net increase of 16,833 media outlets across multiple countries, representing a 1.4% overall growth.

Countries boosted with added media outlets – and more opportunities for outreach across the globe – included Italy (+3.38%), the United States (+0.67%), Argentina (+2.05%), Germany (1.39%), and many more.

Key themes to focus on with your outreach this month

Health & Healthcare: There is continued demand for expert commentary, particularly around private healthcare, access and consumer choice in media requests. This suggests healthcare will remain a key editorial focus into Q1 – useful for comms pros working in the NFP, Public, and Agency sectors.

Want more on what’s happening in healthcare? Check out our latest ‘Health in Focus’ piece from the Vuelio Political team.

Seasonal & Forward-Planned Content: Journalist requests show that long-lead planning is well underway, with editors commissioning lifestyle, travel, food, and consumer content months in advance.

Big brands and agency PRs – Check on forward features lists and get pitching. Combine earlier, more strategic engagement with reactive pitching, and build long-term relationships in the media.

Home & Lifestyle: Ongoing interest in practical living continues to shape upcoming features, including home working, interiors, and functional design.

Food & Consumer Products: Journalists are increasingly focused on value-led, convenience-driven products, with buying advice and comparisons expected to feature strongly in upcoming coverage.

National and consumer journalists and broadcasters need your help

The many media requests being sent through the ResponseSource Journalist Enquiry Service by UK media professionals highlighted ongoing demand from national and consumer media, in particular.

Top national press journalists using the service hailed from The i paper, Metro, PA Media, and The Sun. But consumer media journalists were also frequent users of the service over the last month.

Want to get coverage for your own organisation or your clients in either of these sectors, or others? Head over to the Journalist Enquiry Service and start receiving media requests directly to your inbox, and check out our regular round-ups of the topics journalists are writing about.

Offering authoritative takes, supported by spokespeople, data or real-world experience, will be invaluable to writers, editors, and broadcasters busy finessing and filing news and features.

What to prepare for your PR pitches

Experts and spokespeople: Demand for trusted voices and specialist insight remains high across consumer and national media.

Real people & case studies: Case studies and lived experience continue to support service-led journalism across consumer and lifestyle coverage. (Best suited to NFP, Agency-managed campaigns)

Service-led journalism: Explain-the-issue content, buying advice, and problem-solving features are likely to dominate over trend-led pieces.

For more on what journalists want from PRs this month, here is more insight from media requests being sent through the Journalist Enquiry Service now.