Carole King is top interior design blogger behind Dear Designer’s Blog. Sharing her design inspirations, Dear Designer’s Blog has trends and advice for anyone to transform their home. We spoke to Carole about the future of blogging, her style and her open invitation to PRs.
How do you describe what you do to other people?
I tell them that I write about interior design and try to inspire others to create their own beautiful homes.
How much of a community is there around interiors bloggers?
I met some of my best friends through blogging. Interiors bloggers are very supportive of each other. My passion is interiors but as a blogger you have to know a lot about everything – IT, social media, marketing – and most of it I have learned through speaking to other influencers.
What’s the best thing about being a professional blogger?
The freedom to work on the projects that interest me the most. And it may not be for everyone but I like working from home.
What’s does the future of blogging look like?
A very good question. If I’d know 10 years ago, when I started, how much the industry would change in that time, I wouldn’t have believed it!
How do you describe your style?
It’s quite eclectic. I like bold wallpapers, and anything quirky. But I also believe in working with what you have instead of buying new all the time. It results in an interior that is very personal.
What’s your favourite room in the house?
My bedroom. It’s the top floor of a town house so it’s spacious and quite indulgent. I have an en-suite bathroom and dressing area and I’ve painted the bottom half of the walls black.
How long do you leave a redesign before wanting to do it again?
Almost immediately. It’s an occupational hazard. I can always see room for improvement, but time and budget restraints mean I have to wait a few years.
What’s the best collaboration you’ve worked on with an agency or brand?
There have been lots, but I always love a collaboration that involves interiors and travel. My two passions.
What advice would you give PRs looking to get in touch?
Just do it. I’m always open to ideas.
What other blogs do you read?
My Scandinavian Home, The Style Files, That’s Not My Age, sfgirlbybay and Emily Henderson are my current favourites.