Kate Watson-Smyth, who writes the UK’s number one interior design blog Mad About The House, has launched Do Less Harm: The Directory.
The Directory is designed to help interiors shoppers ask the right questions and base purchasing decisions on those companies and providers who are trying to reduce their harmful impact on the planet.
It also serves as a sustainability round-up because some companies don’t shout about their activities so it will be a one-stop-shop where everything can be seen in one place.
Kate is accepting new submissions from brands and organisations to share their sustainability status. PRs are invited to complete the online form, whether you represent a big high street retailer or bespoke business.
Kate said: ‘The fashion industry has begun to talk about sustainability and I realised that we still don’t have clear information in the interiors world. Often pieces that are made from recycled materials can be very expensive (and limited edition) and I wanted to look at how companies operate as a whole – from their creation to their disposal so that we, as consumers, can decide where to spend our budget.
‘It might be that we can choose three companies selling sofas at the same price, but one is UK-made, one will recycle your old sofa and the other is shipping from China and will dump your old one in landfill. If you have the right information you can choose where you want to spend your money.’
The Directory is still in its infancy but Kate has ambitions for it to become the resource for sustainability when it comes to furnishing or renovating your home.