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Influencers drive high interest in luxury brands

According to influencer agency HelloSociety, luxury marketing Instagram campaigns see at least 30 percent higher engagement rates. Focusing on influencer marketing, HelloSociety found, on average, luxury campaigns generated 30 percent more engagement than average Instagram ...

Political Updates 26th June 2017

This week’s Political Updates, covers moves and changes at all levels of government.    House of Commons   The Rt Hon Andrea Leadsom MP has been appointed Lord President of the Privy Council and Leader of ...

Has Cannes Lions Lost Its Bite?

The Cannes Lions International Festival of Creativity is often referred to as the Oscars of the advertising industry. It’s an opportunity for every adman, PR pro and associated media darling to put on their best ...

Is the press release dead?

In recent years industry pros have declared that press releases are dead. Once, one of the most effective modes of PR communication, press releases have been criticised as being used to spam journalists with irrelevant ...

Queen’s Speech: A Day of Firsts

Yesterday, the Queen’s Speech, a key date in the parliamentary diary, set out the Government’s legislative programme for the year ahead. Theresa May was forced to face the Speech without the guaranteed backing of the ...

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