Using neuro connections to form unconscious and potentially unbreakable bonds between brands and consumers – sounds kind of sci-fi, perhaps. But don’t be worried – it’s perfectly natural. Why are we drawn to particular cans ...

With consumers paying ever more attention to the ethical and environmental provenance of the goods they buy, it is perhaps no surprise to see big companies sit up and take notice. Environmental, Social and Governance ...

While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

Looking for the latest on performance marketing? Haymarket has added to its marcomms publishing stable with the launch of Performance Marketing World (PMW), which joins sister titles PRWeek and Campaign to offer specialised content for ...

TikTok, launched in 2018 when Douyin merged with Musical.ly, has grown to attract a user base of 17 million people in the UK alone – tempting numbers for PR teams looking for visibility and engagement ...

The award for Best Influence Campaign at the Online Influence Awards 2020 went to Flourish Management for the team’s work on the Topshop SNO campaign. Working with influencers to showcase the collection, Flourish aimed for ...

‘Anyone want to play Among Us with me on Twitch to get out the vote?’ – US House candidate Alexandria Ocasio-Cortez’s bid to get more people voting blue by playing game-of-the-moment Among Us with potential ...

Our recent accessmatters session with Manifest Brand Strategy Director and Head of Diversity & Inclusion Julian Obubo centred on the importance of developing diverse agencies and how everyone can be anti-racist. Watch the full accessmatters ...

This week (5-11 October) is Dyslexia Awareness Week and with it estimated that 1 in 10 people have dyslexia it’s important to understand that it is displayed differently person to person. Often perceived as having ...

‘Go woke, go broke,’ is how a spokesperson from the Laurence Fox-launched Reclaim Party chose to summarise the social media dust-up that followed Sainsbury’s tweet on inclusivity last week. With the reminder to shoppers of ...

This is a guest post from the team at AM&A, a PR and marketing agency specialising in sustainability, travel, lifestyle and culture. We are currently standing at the crossroads of our planet’s future. The climate ...

CIPR’s Influencer Marketing Panel has released three skill guides with updated regulations to help PRs practice influencer marketing ethically, legally and in line with the association’s Code of Conduct. Compiled in consultation with the Advertising ...

This guest post comes from Dominic Baliszewski, co-founder of YOURS . SINCERELY. The impact of this year’s unpredicted events in the marketing and PR world has been huge. As co-founder of marketing and comms agency ...

This is a guest post from Rick Guttridge, managing director of Smoking Gun. For most PR and marketing professionals, influencer marketing is a hot topic of conversation and debate. But now, thanks to new governing ...

This is a guest post from Rob Skinner, managing director at Skout. Marketing and sales have a complicated relationship. In theory, the two should go hand in hand but it’s not quite as simple as ...

When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

There’s just two weeks to go until the Online Influence Awards 2019. Celebrating the hottest talent from the world of influencer marketing, the Online Influence Awards will have top guests, critically-acclaimed host Jen Brister, fine ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...

The International Communications Consultancy Organisation (ICCO) has unveiled a shortlist of world-leading agencies, in-house teams, and professionals for its 2019 Global Awards. The Global Awards celebrate outstanding of PR practice from across the world. This ...