Following the rise of ChatGPT, Metaverse and NFTs, the ways in which publishers engage with AI and other tech innovation has rapidly evolved over the past few years. While profit and data preservation are some ...

Alongside many other major industries, such as pharma and public transport, delivery and logistics companies are having to amend the structure of their operations in the face of the climate crisis. British news outlets have ...

Budgets reaching breaking point, the promised post-Covid recovery that is yet to fully pan out and plenty of PR nightmares to contend with – 2022 was certainly challenging. Yet in the midst of all this, ...

Triggered by events like the murder of Sir David Amess and death of Archie Battersbee, the core of the Online Safety Bill (OSB) is to prevent further ‘harms’ to the British public through regulations and ...

In the six weeks running up to the Conservative leadership election, world leaders and international new outlets provided a heightened commentary on the state of UK politics. While optimism towards Liz Truss’s election differs greatly ...

When reporting on earned media performance, volume of coverage is often the first metric PR practitioners explore. However, the figures alone can provide a distorted view of real performance – which is where insights come ...

If you’re up on your PR and comms trends for 2022 and the years ahead, you will have read about the metaverse and just how important it is going to be for the industry. But… ...

A study from the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) – The Value of Chartership report – has found that while respect for chartership within the marketing and ...

Using neuro connections to form unconscious and potentially unbreakable bonds between brands and consumers – sounds kind of sci-fi, perhaps. But don’t be worried – it’s perfectly natural. Why are we drawn to particular cans ...

With consumers paying ever more attention to the ethical and environmental provenance of the goods they buy, it is perhaps no surprise to see big companies sit up and take notice. Environmental, Social and Governance ...

While your product in the hand of the right person can do great things for your brand, the grasp of someone you’d rather not be affiliated with can do great harm. In a time where ...

Looking for the latest on performance marketing? Haymarket has added to its marcomms publishing stable with the launch of Performance Marketing World (PMW), which joins sister titles PRWeek and Campaign to offer specialised content for ...

TikTok, launched in 2018 when Douyin merged with Musical.ly, has grown to attract a user base of 17 million people in the UK alone – tempting numbers for PR teams looking for visibility and engagement ...

The award for Best Influence Campaign at the Online Influence Awards 2020 went to Flourish Management for the team’s work on the Topshop SNO campaign. Working with influencers to showcase the collection, Flourish aimed for ...

‘Anyone want to play Among Us with me on Twitch to get out the vote?’ – US House candidate Alexandria Ocasio-Cortez’s bid to get more people voting blue by playing game-of-the-moment Among Us with potential ...

Our recent accessmatters session with Manifest Brand Strategy Director and Head of Diversity & Inclusion Julian Obubo centred on the importance of developing diverse agencies and how everyone can be anti-racist. Watch the full accessmatters ...

This week (5-11 October) is Dyslexia Awareness Week and with it estimated that 1 in 10 people have dyslexia it’s important to understand that it is displayed differently person to person. Often perceived as having ...

‘Go woke, go broke,’ is how a spokesperson from the Laurence Fox-launched Reclaim Party chose to summarise the social media dust-up that followed Sainsbury’s tweet on inclusivity last week. With the reminder to shoppers of ...

This is a guest post from the team at AM&A, a PR and marketing agency specialising in sustainability, travel, lifestyle and culture. We are currently standing at the crossroads of our planet’s future. The climate ...

CIPR’s Influencer Marketing Panel has released three skill guides with updated regulations to help PRs practice influencer marketing ethically, legally and in line with the association’s Code of Conduct. Compiled in consultation with the Advertising ...