This a guest post by Katy Bloomfield, comms director at TopLine Comms. Nineteen years ago, an Admap editorial defined ‘chameleon brands’ as organisations with a strong, consistent core that can nevertheless be adapted to different ...

Do you know how to communicate and engage with the iGen? The latest report from Good Relations – Meet the iGen – provides invaluable advice on the importance of speed and relevance in brand comms. ...

This week’s five things includes the weekly Facebook update, Sir Martin Sorrell investigation, Disney’s Sky News offer, Stranger Things lawsuit and Marc Jacob’s public proposal. 1. Facebook’s tricky teenage years It’s difficult to know where ...

This week’s five things, includes misconceptions about influencer marketing, Unilever’s digital ads threat, the consolidation of Ogilvy PR, Max Mosley and Google’s adblocker. The public doesn’t understand influencer marketing A survey has found that 71% ...

GDPR becomes law on 25 May. That means every business will have to change the way they handle personal data – from getting consent for email newsletters and using information from social media to cold ...

Google has released the most Googled terms of the year and Meghan Markle has topped the list in the UK. Google’s annual analysis sums up the year in news. The full top 10 is: Meghan ...

Marks & Spencer is launching its Christmas advert this evening during the Pride of Britain awards. The Paddington-fronted #LoveTheBear campaign, goes beyond just a 90-second TV spot, with in-store product tie-ins, charitable fundraising and cross-channel ...

A round up of the biggest PR, comms and media stories this week including the sexual harassment scandals, a spoilt Bake Off, Ian Katz’s appointment, Fake News and Halloween. 1. Sexual harassment dominates the news ...

In a world where we now apparently say Happy Halloween, the haunted seasonal event has firmly embedded itself in the awkward summer’s-over-but-Christmas-isn’t-really-here-yet advertising cycle. Here are five of the best campaigns for this year’s Halloween. ...

This big stories of the week from the world of PR, media and communications, including Snapchat’s warning, Apple’s hire, Piccadilly Circus, Radio 1’s listening stats and Facebook’s publisher experiment. 1. Snapchat’s first ASA warning Geordie ...

The PRWeek Awards celebrated its 30th anniversary last night in true 80s’ style. Vuelio were delighted to partner this historic event and celebrate alongside 1,000 guests and 33 winners. PRWeek’s editor Danny Rogers then introduced ...

Twitter has announced a small group of users are now testing double-length tweets in order to overcome ‘cramming’. The 280-character tweets are available in all languages except Japanese, Chinese and Korean. Twitter, and then founder Jack ...

Betfair has announced former footballer Rio Ferdinand is to become a professional boxer. The ‘Defender to Contender’ project is backed by the betting company and currently making national headlines. Betfair has gathered boxing experts to ...

Vuelio’s latest Bloggers Survey suggests 13% don’t believe disclosure is important for every collaboration. The number, unchanged from 2016, is a worrying trend that could be flouting the Advertising Standards Authority’s rules. The Survey showed ...

Tab Media, the publisher behind the Tab and babe, has raised $6 million dollars in a financing round, with the majority coming from Rupert Murdoch’s News Corp. The Tab was started by three students at ...

It started ten years ago as one man’s suggestion to group messages and ideas with the # symbol and now over 125 million hashtags are used on Twitter every day. The symbol is older than ...

First News, the newspaper aimed at children between the ages of seven and 14, has become the UK’s bestselling children’s periodical with an average weekly combined print and digital circulation of 86,413 in the first ...

As the United States descended into darkness and the President failed to follow basic safety advice, brands across America took advantage of the temporary black out to roll out ‘reactive’ marketing. Here are 5 of ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. DailyMailTV Building on its success as the most popular English-language news site, the Mail Online is launching ...

The politics of hate have once again become a burning issue on both sides of the Atlantic. Stateside, a number of CEOs have quit advisory roles at the Whitehouse following President Trump’s position following the ...