As the United States descended into darkness and the President failed to follow basic safety advice, brands across America took advantage of the temporary black out to roll out ‘reactive’ marketing. Here are 5 of ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. DailyMailTV Building on its success as the most popular English-language news site, the Mail Online is launching ...

The politics of hate have once again become a burning issue on both sides of the Atlantic. Stateside, a number of CEOs have quit advisory roles at the Whitehouse following President Trump’s position following the ...

Social media has democratized influence and media owners are no longer the keepers of the conversations. Content marketing evangelist Jaime Pham wrote for #FuturePRoof on the need for PR’s involvement in corporate social communications. Social ...

Christian Ager-Hanssen, the London-based Norwegian billionaire-owner of the Swedish version of the Metro has bought a 5% share in British regional publisher Johnston Press. Shares in the company, which has been struggling with massive debt ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Netflix buys Millarworld In its first ever acquisition, streaming behemoth Netflix has acquired Glasgow-based comic-book publisher Millarworld. ...

Streaming media giant Netflix has made its first acquisition, of the Glasgow-based comic book publisher Millarworld, in a deal some media pundits are comparing to Disney’s $4 billion acquisition of Marvel comics in 2009. Millarworld ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Mooch Out Anthony Scaramucci had a turbulent week – on Monday we were discussing the pitfalls of ...

In an advertising market increasingly dominated by Facebook and Google, it has never been more important for publishers and broadcasters to attract new advertisers. One way of doing this is to take ownership of a ...

Radio, in many respects, seems anachronistic in an age of social, smart phones and Netflix. The original broadcast medium is still a huge part of the population’s lives though – according to RAJAR, 89% tune ...

Let’s face facts, the ASA has a reputation as a toothless attack hound and is seen to struggle when it comes to protecting the general public from ‘dodgy’ advertising campaigns. The news that the UK ...

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week. 1. Eddie wins the internet A 15-year-old schoolboy on work experience was given the opportunity to monitor Southern ...

The Vuelio Blog rankings are widely regarded as the definitive guide to the UK and Ireland’s top bloggers. We’re very proud of this status and work hard to maintain it; after all, our clients depend ...

Sky and BT Sports should take note. Live TV coverage of football has been disrupted by a young, digital media company. Copa90, a fan-focused football channel originally launched on YouTube just five years ago, has ...

Most businesses will already be familiar with the basic process of optimising blog content before it’s published. Keywords, meta descriptions and relevant H1 tags are all features of today’s content that brands and bloggers need ...

As content marketing and social media continues to blur the lines between the marketing and PR industries, you don’t have to look too far to find a new “Super Breed” of comms professionals with combined ...

While influencer marketing continues to grow in popularity, advertisers and vloggers have been issued with a reminder that they are both ”responsible for accurately labelling” adverts contained in video blogs.    The Committee of Advertising ...

According to recent research conducted by the communications agency, Lewis marketing budgets are shifting – relying less on words and more on images. With video and infographics fast becoming the most powerful tool for brands ...

Last week it emerged that six in ten marketing PR professionals admitted to flouting the UK’s official code around influencer marketing. According to a recent study, 37 per cent of respondents said they fully adhered ...

For most PRs and marketers #AprilFools day is an opportunity to promote their brand and engage with the public. With social media being the most popular medium to engage with consumers this year’s #AprilFools pranks ...