Google has released the most Googled terms of the year and Meghan Markle has topped the list in the UK.
Google’s annual analysis sums up the year in news. The full top 10 is:
- Meghan Markle
- iPhone 8
- Hurricane Irma
- Fidget spinner
- Manchester bombing
- Grenfell Tower
- 13 Reasons Why
- Tara Palmer Tomkinson
- Shannon Matthews
- (suitably ranked) iPhone X
The search engine has also revealed common questions asked in 2017, including ‘How to buy Bitcoin’ and ‘What is a hung parliament’.
The information is a treasure trove for PR pros who are either checking for their successes (FYI Wimbledon was the most searched sporting event, and Ed Sheeran’s Shape of You was the most searched song), or seeing what’s trended to help predict what’s next.
Access to boxing matches is clearly high on people’s priorities as two fights – ‘How to watch Mayweather vs McGregor?’ and ‘How to watch Joshua vs Klitschko?’ – made the top 5 most searched ‘How To…?’ questions.
Globally, the information is broader but still includes news events and people – but surprisingly Donald Trump manages neither list.
And for a UK audience, what’s perhaps most surprising in light of Brexit is our place in the world (of Google); the UK election was the third most searched election, after the French and German elections respectively.
If you want to tweet something from this article, I’d recommend 2017’s most searched meme, which for 2017 was ‘Cash Me Ousside / Howbow Dah’*.
*me neither – even after our head of political content explained it.