The next London Fashion Week takes place on 16-20 February 2018, which means the planning starts now. We spoke to Victoria Magrath, author of the Vuelio Blog Awards’ Best Fashion Blog 2017 Inthefrow.com, about preparation and planning for spring/summer LFW 2018.
Victoria, who is one of the faces of Ted Baker this season, is already planning potential projects with a number of her favourite brands for LFW. It may seem early to start planning, but with the Christmas period just weeks away and New York Fashion Week starting on 8 February, there isn’t much time left.
London and Paris are both special to Victoria who feels like London sadly isn’t appreciated enough on a global stage: ‘So many international bloggers don’t come over to London, which is such a shame; there are loads of great designers here!’
For Paris Fashion Week, Victoria is looking forward to spending time with her L’Oreal Beauty squad again and believes that the earlier teams start planning fashion week projects, the better. ‘It would be great to get super organised a few months ahead of time, as fashion week is so busy and fast paced but many fashion and beauty teams plans a lot nearer to the date which I understand.’
Collaborations are one of Victoria’s favourite aspects of her blogging career, and she is excited to work with her favourite brands on long-term campaigns in 2018. ‘The effects of real, genuine partnerships are much more rewarding.’
Victoria admits though that she is ‘never satisfied’ and always sets new goals to achieve. Even after being the top ranked fashion blog, winning at the Vuelio Blog Awards and being a face of Ted Baker for Christmas 2017 – Victoria is excited for what 2018 will hold.
Victoria and Inthefrow are both listed on the Vuelio Influencer Database, along with thousands of other bloggers, vloggers and media contacts.