This is a guest post from Hatch Group‘s social media lead Jack Moore.   I’m going to start this piece with an apology. I’m about to use a word that might cause you to roll your ...

Following the commencement of COP27 in November 2022, a report by the Office of Health Economics (OHE) declared that immediate action must be taken by health organisations to secure the era of green pharmaceuticals. Europe, Australasia and ...

This is a guest post from Bottle PR‘s lead creative Laura Santillana. Are you just a brand standing in front of a follower asking them to love you? With Valentine’s Day just around the corner, ...

Mid-2022 was a fraught time for the energy sector as Ofgem demanded companies do more to help customers struggling to pay their bills and keep their homes heated. Energy brands had to do better when ...

This is a guest post from Helen Fitzhugh, associate director, Healthcare at Kaizo PR. In the past two years, consumers have been bombarded with public health information on an unprecedented scale. Over the course of ...

The retail sector, like many during this cost-of-living crisis, has been severely impacted. Christmas retail sales actually held up better than many expected, thanks in part to the World Cup, but analysts are predicting a ...

This is a guest post from The Media Foundry’s associate director Kat Jackson. It is still January and we’ve all been inundated by the 2023 predictions; the good and the bad. We’re all braced for ...

Search Engine Optimisation (SEO) is a crucial part of digital marketing, helping drive traffic and generating visibility for brands. With proven strategies such as keyword research, on-page optimisation, off-page optimisation, and measuring the results, PR ...

‘The way social media platforms are designed and are growing in power is making it easier than ever before to spread misinformation like wildfire,’ believes Shayoni Lynn, CEO and founder of multi-award-winning behavioural science consultancy ...

Santa’s fizzy drink truck – you know the one – has driven its way back out of town and the broadcast space has put away its tinsel-ified TV ads for another year. How did the ...

When it comes to measuring your PR performance, numbers alone can – for better or worse – easily distort the real picture. For example, Share of Voice is always one of the first metrics Vuelio ...

Misinformation is a growing issue of concern across all areas of the media. Whether shared via social or ‘traditional’ mediums, the spread of incorrect information has had far-reaching consequences on individuals and whole communities across ...

2023 is fixed to be yet another busy year in UK politics, not just for those in Parliament but for the PR and public affairs people communicating upcoming EU regulation changes to the public. Here ...

On 11 November 2022, international crypto-exchange platform FTX filed for Chapter 11 bankruptcy protection in the US. The company owes an estimated $3bn to more than one million creditors, a debt that international newspapers are ...

It is now around three years since the British public first heard about a new disease called ‘COVID-19’. While most industries were massively impacted by this in a negative way, health journalism and reporting of ...

This is a guest post from Patrick Jeffrey, managing partner at Contagious. The Bank of England has warned that the UK is hurtling towards recession. And not any old recession: the worst since records began. ...

As part of our overview of 2022 and look forward to what is coming up for the communications industry this year, we asked the PR community what lessons they will be taking forward into 2023. ...

As part of our focus on the successes and stresses of 2022 – as well as our look forward at what to be ready for in 2023 – here are the most popular posts from the ...

Since the start of the World Cup on 20 November, FIFA’s seven official partners have faced extensive backlash over decisions to support the event from politicians, public figures and the press. This critique follows a ...

Alongside a look forward to the trends coming up in 2023 for the PR and comms industry, we asked our experts what the biggest challenges were for the sector this year. Read on for insight ...