‘In a world where consumers are demanding that brands show up in the world in a generous way, GivingTuesday is a perfect moment for companies to highlight their social impact,’ believes director, digital strategy Kathleen ...

Knowing how to incorporate fundraising into campaigns can feel like a bit of a losing battle. Too much can scare donors away, while subtleties can easily get lost in media coverage — or worse, not ...

Gen Z: Ethically-led consumers, unmoved by traditional methods of influence, with super-short attention spans. Are these accurate summaries of the age-group or media-driven stereotypes? In our latest Vuelio webinar, ‘How to build authentic connections with ...

The life of a news reporter often means reporting on strange or unusual events and stories –  many nationals, including the HuffPost and Reuters, have dedicated sections just for them. One unusual news story that ...

Currently there are only around 25 B Corp certified agencies in the UK able to boast verified high levels of performance, accountability, and transparency on measurables from employee benefits, charitable giving, to supply chain practices. ...

Want to make a positive impact on the world with your PR? Before you start Googling local charities and pondering baked bean-filled bathtubs, get inspiration from brands making a real difference with show-stopping social impact ...

Case studies are an effective way to demonstrate the immediate impact that your organisation is having on those most impacted by the cause. Whether it’s support that you have directly provided, or perhaps commentary on ...

Last updated 01/11/2023. Vuelio uses a proprietary algorithm to create these rankings, based on topic-related content in blogs on its system – you can read more about the process here. Our research team actively seeks out new ...

To address mental health challenges in public relations, the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) have teamed up once more for their annual mental health survey.  In ...

From ethics to activism — are Generation Z really who you think they are? Our next webinar ‘How to build authentic connections with Gen Z‘ explores the diversity of personas within the Gen Z audience ...

It’s still nearly two months before we can open the first door on our advent calendars, but journalists and bloggers have already been looking to get their hands on them for reviews and features. Wondering ...

The first rule of PR is knowing how to engage with journalists. Knowing when to pitch, how to get in contact and what a journalist is looking for can help to build the foundations of ...

The first real digital native generation, Gen Z, or those born between 1997 and 2012, is an age group in demand with industries from fashion to dating desperately trying to get its attention. The media ...

With more and more players in any given marketplace, it is essential to consider competitors in any media strategy. After all, it’s all well and good to show progress in your own efforts, but you ...

When building out your PR strategy, a seemingly obvious tactic is to monitor rivals in your industry. The mistake here is thinking that your only competitors are those creating the same products or service as ...

From travel chaos due to the air traffic control failure to the expansion of ULEZ and more train strikes – transport was a hot topic dominating the headlines at the end of the month. But ...

Planning a PR campaign without data to back it up is a bit like sailing a ship without a map. You may have a general direction, but you’re likely to drift aimlessly and struggle to ...

Last week’s live Voices by Vuelio panel discussion examined what it takes to build a memorable brand personality, and the role PR and comms teams play in the process.  We were joined by Carlie Wittred, ...

The school holidays only began a couple of weeks ago but journalists have already been spending July sending out requests on the Journalist Enquiry Service for back-to-school products and information. Festivals, gardening, Barbie and even ...

Brand personality – isn’t that just the realm of the marketing team? Successful communications strategy means creating campaigns that resonate, build reliability, and even likeability – and that’s the role of PR. A strong brand ...