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PRCA announces Chair for 2022-2024

The Public Relations and Communications Association (PRCA) has confirmed that Grayling’s Global CEO Sarah Scholefield is its 2022-2024 Chair. Scholefield succeeds Rachel Friend MPRCA in the role, who has led the association through what has ...

7 easy ways to measure your content

Assessing content performance can be overwhelming. Considering the time and effort your strategy requires, how do you know if it is making a real impact? Measurement is not only key to tracking your content activity, ...

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