After a four-way competitive pitch, Barratt Developments PLC has appointed 3 Monkeys Communications to create an integrated brand reappraisal campaign for its Barratt Homes brand. 3 Monkeys will work alongside Publicis, Carat, Zone and Barratt’s in-house team, to bring home buyers up to date with what Barratt Homes has to offer in 2014 and beyond.
The pitch was led by Paul Howlett, Barratt Developments, head of PR together with Patrick Law, corporate affairs director and Jeremy Hipkiss, group sales and marketing director.
Paul said: ‘We searched for a partner that understood our proposition, and could deliver exceptional creative thinking, rooted in strategy and insight to a wide variety of audiences.’
Anna Speight, director consumer and brand at 3 Monkeys, added: ‘We’re so excited to be working on a fantastic, fully integrated reappraisal brief which needs to deliver not only rational reasons to believe in Barratt Homes’ great portfolio, but emotional reasons to engage. Barratt Homes do so much to help people through the bewildering house buying process; they are home makers as much as house builders.’