Brandjacking trending hashtags are getting enormously popular on social media. While it undoubtedly gives brands the visibility they are after, it has also changed the way companies talk to audiences, pushing the most corporate (serious) brands to infuse creativity and fun into their messaging. With Halloween around the corner, here’s our pick of the most frightfully good campaigns out there:
Fanta has come up with a host of cheeky ads around Halloween from a new witches brew to strawberry Fanta thirsty vampires . The beverage company has also tied up with MTV for a #trickortreat competition.
— MTV UK (@MTVUK) October 28, 2015
Tesco, seriously creepy
Starbucks has rolled out a vampire frappuccino. More #delish than #scary, no?
The Vampire Frappuccino rises for one week only. Muahahahaaaa. pic.twitter.com/lp1Lpb7cqH
— Starbucks UK (@StarbucksUK) October 26, 2015
On BBC Good Food today, Eyeball Pasta
Lenovo Tablet, it’s simply spooktacular!
— Lenovo Tablet (@LenovoTablet) October 27, 2015
And finally, Sainsbury’s trick that is sure to take all the fun out of treats