Social media has been an important tool for both journalists and PRs for well over a decade already, but the rapid rise of TikTok has meant an increased focus on vertical video to reach new ...

There are no medals for PR at the Olympics (yet), but comms teams across the world were busy bigging-up sponsorships and superstar athletes throughout the 2024 event in Paris. Which PR campaigns were successful and ...

What will the media be covering in August? The news cycle may be ever-changing and unpredictable at times, but the ResponseSource Journalist Enquiry Service is a good indicator of what is popular. From how to ...

This is a guest post from Anna Morrish, director of Quibble.  Whether you’re a startup or an established company, interactive content can provide substantial benefits and it’s not just for big brands to utilise and ...

A growing awareness of the impacts of climate change has meant greater accountability for PRs communicating company ESG credentials. Alongside the potential for bad press if you’re doing it wrong are the dangers of falling ...

As modern consumers have become more eco-conscious and ethically aware, journalists are prepared to uncover any misalignment between company claims and ESG credentials. In this climate of increased accountability for company communications, how can PR ...

Want to get your clients featured in the media in July? While the General Election has been the media’s focus for the last six weeks – and will be a priority for a while yet ...

By Phoebe-Jane Boyd, Michael Kane, and Dahye Lee. Despite the General Election announcement by the Government on a rain-soaked Wednesday evening coming as a complete surprise, the themes and dividing lines that have defined the ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  While political experts predict a lack of enthusiasm from the public when it comes to voting on 4 July, there has been growing interest in the scandals ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin. Topics tackled by party leaders during their latest media appearances spanned LGBTQ+ rights, National Service, and the European Court, but one subject in particular has grasped the ...

A strong ESG strategy can strengthen your stakeholder relationships across all audiences, from consumers, to the media. But which sustainability stories will grab the attention of journalists, their readers, and secure customer loyalty for your ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  After a wave of manifesto releases last week, Reform UK have released their ‘contract’ for the UK General Election. In rebranding the manifesto as a ‘contract’, and ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  This week represented the midpoint of the General Election campaign and it was a pivotal moment for all parties to pitch to voters. Manifestos from the main ...

Could the use of AI have an impact on the relationship between journalists and PRs? This year’s Newsrewired conference featured several panels discussing AI and the benefits it can bring to journalism. Here is how ...

By Phoebe-Jane Boyd, Dahye Lee, and Ingrid Marin.  Representatives from seven parties took to the stage for Friday 7 June’s BBC Election Debate 2024. Following on from ITV’s broadcast of Sunak vs Starmer’s debate the ...

Want to get media coverage in June? The next month will be a busy one for journalists, with General Election build up, Glastonbury, Wimbledon, the Euros to cover. The ResponseSource Journalist Enquiry Service gives a ...

Just as the healthcare sector was forever changed by the impacts of the COVID-19 pandemic, so too was how the media reports on the topics of health, medicine, and treatment. What does this mean for ...

By Phoebe-Jane Boyd and Dahye Lee. The first television debate between party leaders took place on Tuesday 4 June, coming at the culmination of two weeks campaigning in which both Rishi Sunak and Sir Keir ...

With a UK General Election just announced, political journalists are readying for a busy time ahead. But what do reporters in this field want from PRs and comms professionals? In a recent panel at the ...

Towards the end of 2004, the North East of England voted to reject plans to give the region an elected chamber of 25 representatives. To be more blunt, New Labour’s proposal was completely quashed with ...