Want to spring into action and make the most of media opportunities at the start of the season? The ResponseSource Journalist Enquiry Service had a high percentage of requests interested in covering Spring during March. ...

The food & drink sector is big business in the UK. Despite the impact of the pandemic on the industry, reports suggest that the market could be worth over £300 billion by 2028. To help ...

Stakeholders – be they current or potential customers, your workforce, your suppliers, or contacts in the political sphere – all need to be managed. However, managing each requires different levels of service and support. This ...

With worrying shifts in political outlooks and policy across the world impacting marginalised communities, this weekend’s recognition of International Women’s Day is loaded with significance. But with different organisations and factions (with varying motives) claiming ...

Looking to get featured in consumer or national press? Over 60% of the journalists that used the ResponseSource Journalist Enquiry Service in February just happened to be working for consumer magazines, or national newspapers.  Find ...

Telling interesting stories, and making sure they reach the right people, is one of the key responsibilities of PR and comms professionals. To do this effectively, media monitoring is a must. The ability to track ...

Want to get media coverage in February? Despite being the shortest month of the year, there are still plenty of opportunities to get coverage throughout the month with Valentine’s gift ideas still in demand. Find ...

Have a press-friendly chief exec to bolster your brand personality in the press? Telling the story of your business by aligning your company comms around members of your c-suite can be a smart strategy – ...

‘The next few months are really exciting,’ says industry stalwart Sarah Waddington, Wadds Inc. and Socially Mobile co-founder, and now interim CEO at the Public Relations and Communications Association (PRCA). For the next six months, ...

What are journalists looking for as 2025 begins? The new year may have only just started but hundreds of requests have already been sent out via the ResponseSource Journalist Enquiry Service. Read onto see what ...

In a busy and high-pressure year for PR, the industry stepped up with creative comms for brand and awareness campaigns alike. We asked PR experts to share their favourite PR and comms campaigns of 2024 ...

What are journalists looking for as 2024 draws to a close? Festive content is obviously prevalent, but the media are using the ResponseSource Journalist Enquiry Service for a lot more, too. Find out below what ...

Interested in finding out how to catch the eye of a film journalist? Dan Jolin, freelance film journalist and editor of Senet magazine, has been working in the industry for over two decades, with stints ...

Whether you’re launching a product, hosting an event, or raising organisational awareness, a campaign report is the best way to showcase the successes to stakeholders in an easy and digestible format. Measurement also helps teams ...

Trawling social media posts from journalists for requests, taking a chance on emailing, or even cold calling – media outreach doesn’t have to be this difficult. The ResponseSource Journalist Enquiry Service has been connecting PRs ...

How has the emergence of new media platforms impacted journalism, and its audiences? To explore the state of journalism today and how it’s evolving for the future, we invited two panels of industry experts to ...

What will go off with a bang in the media in November? Many people will be celebrating Bonfire night with fireworks this evening, and journalists, broadcasters, and influencers have been using the ResponseSource Journalist Enquiry ...

Bad news has the ability to spread quickly in our hyper-connected modern world of multiple platforms. For PRs, this means more channels to monitor than ever before for signs of crisis… but it also provides ...

What are newsrooms doing to keep audiences engaged in the news? Back in 2016, Dmitry Shishkin (who was working at the BBC World Service at the time) came up with the user needs model – ...

Aiming to engage local audiences with media outreach for an upcoming PR campaign? First for the bad news, and then for the good… Fortunes have undoubtedly been rather bleak for local journalism in the UK ...