A couple of weeks ago we published the UK findings of our European Social Journalism Survey, which attempts to identify the whats, whys and hows of social media use among journalists of all kinds.
You can now download the summary of the full European results, which include
- In the four territories surveyed, 96 per cent of journalists use social media for their work in a typical week, almost identical to the reported levels in the UK
- While Twitter is the key social technology for UK journalists, the social media channel most widely used by journalists across Europe is – surprisingly perhaps – Wikipedia
- UK and Finnish journalists are especially active in social media, adopting social technology for their work more readily. At the same time, however, Finnish respondents were the most wary of social media – they use the technology, but they don’t necessarily trust it, and expressed the most concern about its impact on the quality of their work
- Overall, it is clear that social media is supplementing the resources and communication options available to journalists, and is being used alongside, not replacing, existing practices, from search engines to drinks with PRs