Public relations membership bodies the CIPR and PRCA are launching initiatives to support the sector in reaction to the potential impact of COVID-19 on the PR industry.
Following a survey of around 200 PR professionals on the subject of COVID-19, the PRCA will create a Global Covid-19 Public Communications Taskforce to provide free practical support to practitioners around the world. The association welcomes help from senior professionals able to assist with:
– Advocating for the role of PR in planning and response
– Advice and models for working from home for PR professionals and their stakeholders
– Mental health and wellbeing communications in the current climate
– Guidance on best practice and crisis response across all comms disciplines
– Reporting on COVID-19-related industry data and how the virus is impacting the PR industry
‘The coronavirus is a human tragedy with serious implications for business and public relations,’ said PRCA director general Francis Ingham of the decision behind the taskforce launch.
‘Our industry is uniquely positioned to adopt a leadership role during this time of crisis, and deliver a public good. This offering will be global and it will be free.’
The CIPR will support its members during the coronavirus outbreak with an online resource of advice and information as well as new guidance for communicators working in both the public and internal sectors. The online guides will be regularly updated to reflect the latest government recommendations.
Independent PR practitioners will also be able to request a three-month CIPR membership payment break while continuing to receive information about upcoming training and events from the association.
‘We know many of our members will have increased responsibilities to communicate with stakeholders, customers and staff on activities and policies for their own organisations and clients,’ say CIPR on the need for industry support.
‘Our priority as an institution is the health and wellbeing of our staff, their families and our members. This page contains information on what the CIPR are doing to support members and the profession at a time when the importance of good, clear and ethical communication has never been more important.’