Introducing Lumina: The AI Suite built from the ground up for PR & Comms

The media moves faster than ever, influence shifts in seconds, and today’s leaders are expected to understand every angle instantly. To navigate this, public relations professionals don’t need generic tools—they need technology that speaks their language.

That is why we’re unveiling Lumina, a new intelligent suite of AI tools from Vuelio. Trained specifically on the workflows and realities of modern PR & communications, Lumina helps you surface critical insights faster — and use your time, skills and judgement where they bring most value.

‘The PR, Comms and Public Affairs sectors have been experimenting with AI, but most tools have not been built with their real challenges in mind,’ said Joanna Arnold, CEO of Pulsar Group (Vuelio’s parent organisation).

‘Lumina is different; it is the first intelligence suite designed around how narratives actually form today, combining human credibility signals with machine-level analysis. It helps teams understand how stories evolve, filter out noise and respond with context and confidence to crises and opportunities.’

A new standard for PR intelligence

Lumina is about empowering, not replacing, the human element of communications. The suite of AI tools is designed to help PR, comms and public affairs pros improve productivity, enhance clarity, and spot risks early.

• Understand & Interpret: Move beyond simple alerts to map how stories spread.
• Focus & Personalise: Gain the clarity to act before the moment moves on.
• Execute & Monitor: Rapidly action strategy rooted in insight.

Available now: Stories & Perspectives

We are kicking off the launch of Lumina by immediately releasing our first module: Stories & Perspectives.

In the current fragmented media environment, a list of clips and alerts is no longer enough to give you the full picture. You need to know not just what is being said, but how it is being perceived.

Stories & Perspectives organises mentions into a clustered set of stories, reflecting different media, audience, and stakeholder angles. It allows you to:

• Rise above the noise: See at a glance which topics are gaining traction or fading.
• Zoom in on the details: Uncover the voices and communities shaping the narrative.
• Catch the pivot point: Identify the exact moment a story shifts from an opportunity to a reputation risk, or when a new voice begins guiding the conversation.

‘Media isn’t a stream of mentions,’ said Kyle Lindsay, Head of Product at Pulsar Group. ‘But rather a living system of stories shaped by competing perspectives. When you can see those structures clearly, you gain the ability to understand issues as they form, anticipate how they’ll evolve, and act with precision. That’s what we mean when we talk about AI built for communicators, and that’s what an off-the-shelf LLM can’t give you.’

The road ahead: a full suite of AI tools designed for PR & comms

Stories & Perspectives is just the beginning. Over the coming months, we will be rolling out the full Lumina roadmap, introducing a comprehensive set of tools designed to handle every aspect of the communications lifecycle.

Here is what you can expect to see joining the suite soon:

• Curated media summaries: AI summaries customised to leadership priorities, highlighting the stories that matter most each day.
• Reputation analysis: measurement of how themes like ethics, innovation, and leadership are shaping your perception.
• Press release & media relations assistant: tools to create focused pitches that reach the right contacts, faster.
• Predictive intelligence layer: technology to track story momentum and anticipate change before the window of opportunity closes.
• Intelligent agents: background agents scanning continuously for key spokespeople and emerging risks.
• Enhanced audio, broadcast & crisis detection: complete oversight of what is being said across every channel, allowing you to build context fast and deliver the best response.

Get in touch to register your interest.