Vuelio UK in association with the Canterbury Christ Church University has published a study into the social media use among UK PR professionals.
The inaugural piece of research, Social PR Study 2015, launches today, Tuesday 28 April, with the objective of exploring the impact social media technologies have on PR professionals’ work.
The survey is the next move in Vuelio’s continued commitment to tracking and highlighting the changes in content consumption and communication brought about by social media, and follows in the footsteps of our Social Journalism Study, the world’s biggest and most academically rigorous analysis of journalists’ social media practices, that is now in its fourth year.
The PR Study has been conducted to inform on best practices within the PR and communications by understanding the patterns of social media usage of PR professionals, the professional tasks they use social media for, their views on Social PR and the impact this has on the relationship with media professionals.
As part of the research, we have also compared the findings to that of the Vuelio Social Journalism Study to deepen the industry’s understanding of how PR professionals and journalists use and value social media and other resources.
- What PRs use social media for, and how it fits in with their work
- Why public sector and not-for-profit PRs are leading the way with new technologies
- How social media is changing PRs’ media relationships – and the nature of PR itself
Download the inaugural Social PR Study 2015 to make sure you know the what, where and why of social journalism, and how to make it work for you.