Karen Beadle is a freelance journalist and editor specialising in the beauty industry and is the author of the beauty blog, http://www.karenbeadle.com/blog. She works in the beauty industry as a make-up artist, tutoring at Morley College, London. Karen, who began her career working in beauty therapy hairdressing running an account for Clarins in Peter Jones, served as beauty editor for Paul Mitchell for five years, covering beauty features and fashion styles of make-up.
She is interested in receiving materials relating to all areas of the beauty industry, including skin care, make-up and men’s products. She says “I have previously written a men’s column for Paul Mitchell and have a beauty therapy background, so I understand the skin and how it works. I only work with consumer products so am great with top beauty advice.”
An active user on social media, Karen believes this to be an important tool for journalists. She says “I have a Twitter account and three Facebook pages, which are linked to my blog and helps promote my make-up courses at Morley College. Two of my Facebook pages are linked to fashion style make-up courses.” She prefers to be contacted through Twitter or by email and says “I’m always looking for great news. Any beauty industry news works for me. One of my favourite PR companies is RMK – They seem to come up with fun good beauty angles. I find a lot of the PRs and the make-up skin care companies are themselves starting to interact with me on Twitter.””
As for the future Karen says “I am extending my courses at Morley and thinking about starting pop up workshops. For creatives. Ideally I’m looking for an expert column to write about the industry from a professional point of view.”