Journalist Spotlight with Hannah Bellis on her latest role as editor at Papercraft Inspirations, the monthly magazine covering cards, papercrafts and scrapbooking. Hannah talks about working in a creative team, the growing digital community, working with PRs and bringing back Ant and Dec to Saturday morning TV!
How are you settling into your new role as the editor at Papercraft Inspirations? What is a typical day at work for you?
I may be biased, but I believe Papercraft Inspirations has one of the most creative magazine teams in the business, and I am delighted to have joined them. I worked with Publisher Cathy Parnham in a previous role when I was editor of Cross Stitch Gold, and we accomplished great things together there, so I am looking forward to putting some strategies and developments in place with her and the team.
What do you enjoy the most about your job and what are some of the more challenging aspects?
There is a wealth of great equipment involved in cardmaking which is both a challenge and an opportunity. We have great fun playing with all the latest gadgets but we have to make sure that readers can create the designs we publish even if they haven’t got every gadget out there, and that is something we always think about and mostly get the balance right thanks to our excellent commissioning editor and technical guru Angela Poole.
Can you tell us a little about Papercraft Inspirations. How do you engage with your target audience?
Our magazine readers are very creative papercrafters, predominantly cardmakers who love the quality cover gifts we include with every copy. But as well our magazine readers, we have a massive digital following, including more than 137,000 Facebook followers which means our digital community really sets us apart from most print magazine. We engage with them with plenty of social media chat and freebies to make sure that number is growing all the time.
Does social media play a role in your work? What do you think the advantages and challenges of social media are for journalists?
It is vital for us as we needed something to make us stand out among an often saturated papercraft magazine market. As well as Facebook, we also work with twitter, pinterest, YouTube and of course, our own website, www.papercraftinspirationsmagazine.co.uk. It takes time – that is the downside – but for us it is totally worth it, and it is great fun too.
How do you work with PRs? Do you have any top tips for PRs and marketers?
We are always interested in new papercrafting product. Every issue we have prize draws which is a great way to highlight new product in our pages – we aim to have a prize value of £2,000 on every issue, with giveaways worth £250 or more.
What type of press material are you interested in receiving?
New products – papers and tools, glues and glitter, creative supplies.
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