Asian Global Impact (AGI) is a new monthly publication that aims to highlight the growing impact of Asia (Middle East, Central Asia, Indian sub-continent, Southeast Asia) on the rest of the world. The outlet will provide a knowledge-sharing platform for its ABC1 audience combining both business and lifestyle issues.
All subscribers will receive an AGI Priority Membership card, providing discounts for various retailers and services across the UK. Along with a print copy of the magazine, each club member will also have access to subscription-only electronic content. Social media sites, including Twitter, Facebook, Pinterest, YouTube, and LinkedIn, will be linked to the publication’s website to ensure constant communication with, and feedback from, its audience.
Ramita Tejpal, managing director and editor-in-chief, is an experienced lecturer in entrepreneurship. She has extensive knowledge in creative management and corporate entrepreneurship and has produced research publications on these subjects. Ramita’s team is made up of: deputy editor Lucy Carey, a London-based writer and translator with a particular interest in East Asian culture and society; Svetlana Ancker, fashion and lifestyle editor, an avid traveller, fashionista and blogger who has written for Marie Claire Ukraine and a number of online fashion magazines; Rakesh Bhanot, arts editor; Vera da Silva, art director; and Ian Hodgson, sub-editor.
Contributors will consist of Asian, British and other international experts from various fields. Relevant brands and individuals from different sectors across Asia will also have the chance to collaborate, with a particular need for freelance contributors on the topics of business, economics, current affairs, technology and lifestyle across Asia.
Working with PR
AGI will work with PR professionals as it aims to lead the field in Asia-related news, requesting alerts and press releases on the following:
- Business profiles
- Current affairs talks and conferences
- Arts and culture events both in London and UK
- Book releases
- Beauty product releases
- Fashion shows
- Sport events
- Luxury product launches
- Hospitality and beauty sectors’ events
The editorial team advises publicists to read both the magazine and website content to familiarise themselves with AGI’s style and topics of interest. Pitches should outline how editorial will appeal to, and engage, readers; publicists may wish to contact respective editors for the AGI style guide and seek advice on what topics would be appropriate.