In August 2011, STUDIO magazine was launched by Louise Robina Happé, a journalist who found she spent many days flicking through fashion photography and film magazines but never actually found one that suited her. Louise aims for STUDIO to become “a magazine that would encapsulate everything that a female film fan such as myself, and thousands of others, would want. The opportunity to create a monthly print magazine proved economically difficult; and with digital continuing to prove that it is the way forward, I decided to go forward by having the magazine available on a variety of devices, including both PC and Mac desktop computers, iPads, iPhones and other Android tablets. I am extremely excited at the possibilities new media devices are creating – particularly the potential to add interactive content, such as videos and clickable links.”
STUDIO magazine is filled with the latest “Hollywood news, aspiring towards fulfilling the needs of women between 18 and 35 who are enthusiastic about Hollywood film and entertainment, but are overlooked and dissatisfied by current male-orientated titles”. The magazine is currently aimed at the UK market, but will soon make its way to other English speaking countries.
As well as the core digital publication, Louise intends to launch a blog, which she believes is the best way to “keep the site fresh and in-keeping with breaking Hollywood and entertainment news, with the added bonus of enabling us to link our Tweets and Facebook posts back to the site. Incorporating a regularly updated blog will also allow us to have increased interaction with our readers, as we will be able to report news on a daily basis.”
In addition to STUDIO magazine’s plans to expand the content of the magazine, Louise hopes to “grow from having a team of dedicated freelancers to in-house staff.” She also wants to develop the interactivity of the magazine itself, and include digital media such as moving graphics, videos and trailers. An expansion of the website is also in the works, “we hope to include more interactive features for our readers, plus web exclusive features, polls and event coverage.”
Making the Pitch: Tips and Advice for Pitching to STUDIO
“Pitches can be sent to firstname.lastname@example.org, with a brief outline of the potential article. We are also currently taking pitches from freelance journalists, which can be sent to our email address with a brief outline of the potential article. PRs are also welcome to get in touch with relevant stories, whether it is a new film/TV/DVD release, or an upcoming event that will suit the concept of the magazine. Snappy headlines are a plus!”