With a site addressing “all aspects of the professional game, lifestyle and travel, with some serious in-depth sports writing and fantastic photography,” Hodgkinson is now relishing the freedom the web offers: “There is much greater flexibility with what you can do online. The work I did for the Telegraph was very British and Andy Murray-centric. As we are hoping to attract an international audience, we will be publishing a wide selection of stories.”
Hodgkinson says social media is “extremely important” for The Tennis Space,” Not only does the site have its own social media presence, integrating a variety of platforms – “striking images, videos and reviews” – on-site, The Tennis Space has also featured on the Twitter and Facebook pages of tennis celebrities such as Andy Murray and Andrew Castle.
Their interest shows The Tennis Space already succeeding in its aim to develop an audience consisting of people with a personal or professional interest in tennis. And of course, this professional coverage, along with mainstream media attention (the Guardian who chose The Tennis Space as one of their ‘Favourite Things This Week’ and Sports Illustrated recommended the site), has helped bring non-professional readers to the site in its first month.
Two major events this year provide PR opportunities. “The Tennis Space will be working closely with PRs in covering Wimbledon and the London Olympics, and we welcome any ideas. My advice would be for the PR professional to read some of the content on the site, and get an idea of what we do, before pitching a story or interview.”