Both the PRCA and CIPR have been awarded grants from the Government’s Business Readiness Fund to help the PR industry prepare for the potential of a no deal Brexit.
The PRCA plans to use its grant to deliver a programme of events and resources before the current Brexit deadline, 31 October. It will include legal guidance to ensure PR professionals remain compliant with the law after the UK’s exit.
Renna Markson, engagement director at the PRCA, said: ‘The prospect of a No Deal Brexit presents Public Relations businesses with an extensive list of logistical challenges. These include the management of personal data across borders to issues facing EU nationals employed by UK agencies. The PRCA will deliver practical information in a clear and digestible format to ensure the industry is as prepared as possible by October 31st.’
The CIPR will use its grant to launch a series of video shorts advising businesses on communicating effectively in advance of a no deal Brexit. Designed for a range of small businesses, the videos will feature PRs providing advice on general preparation related to comms activities, covering specific sectors such as Transport, Health and Construction as well as small and medium-sized PR agencies.
Alastair McCapra, chief executive of the CIPR said: ‘Most businesses in the UK are SMEs and many have not yet prepared for a no deal Brexit. How they communicate with their stakeholders in the final days before we leave the EU may be crucial to their future success. Our role at the CIPR is to help SMEs communicate effectively in these uncertain times; these videos will provide some certainty.’
The CIPR videos are being developed and delivered by Launch PR. They will be shared in paid promotion campaigns on social media between 16 October and 31 October.
Further information on the PRCA’s programme will be announced shortly.