Simon Francis CMPRCA and Julia Herd CMPRCA have been confirmed as the chairman and vice-chairman of the PRCA’s PR and Communications Council for 2020.
On his appointment to chairman, founder member of the Campaign Collective and chair of PRCA Charity & Not For Profit Group Simon Francis commended the council’s ‘bold steps in agreeing a definition for social impact, but we need a dedicated drive to move this agenda forward.
‘Demonstrating our social impact will improve recruitment and retention, ensure we are talking the language of board rooms and procurement teams and show to the public that we are a globally aware, responsible profession. As part of the social impact agenda, we will be encouraging PR and communications agencies to ‘buy social’ from social enterprises in 2020.’
Five in a Boat managing director Julia Herd also highlighted the important work the council will continue in 2020: ‘I look forward to contributing to the advancement of the stature and standing of comms professionals everywhere. Placing our members at the heart of change and driving forward the industry in a positive way will be key for me.’
Enabling consultation of senior practitioners as an industry think-tank, the PR and Communications Council aims to advise on best practice for those in the professional and to inform strategic priorities for the PRCA.
Amanda Coleman and Jessica Ozdemir were thanked by PRCA director general Francis Ingham MPRCA for their work leading the council throughout 2019.
The winning 2020 council manifestos can be read here on the PRCA website.