With an aim to spark reflection on purpose across the PR industry in regards to ethical practices, the free 26-page Annual Perspective features insight from 20 global leaders and is headed up by PRCA Ethics Council Chair David Gallagher FPRCA.
Key themes of the report include:
– West vs. East divide
– How PR professionals can aid in tackling misinformation and protecting the truth
– Reimagining culture in a post-COVID world
– Who-to-work-for dilemmas
– Building trust and accountability
– Avoiding purpose washing
‘It’s safe to say there’s no shortage of ethical challenges facing communicators right now,’ said PRCA Ethics Council Chair David Gallagher.
‘With misinformation swirling, trust in institutions declining, and businesses operating in new ways, it’s essential we put ethics at the front of the line. So many of us love the industry that we’re in and want to see it take a lead in building a better world. There are often no easy answers when confronting ethics in the real world. But I hope the different perspectives that are so generously shared by global leaders in this report will help drive a much-needed dialogue.’
Launched in May 2020, the PRCA Ethics Council has an aim to elevate ethical standards in PR and communications. It will host events, initiatives, and campaigns throughout 2021. Chair David Gallagher will present this report at the PRCA’s Virtual International Summit on 30 March.